Honeyweb Blog / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Scout Out the Best Influencers for Your Brand
With the rise of influencer marketing (and platforms to help you manage said campaigns) in recent years
I’ve gotten a lot of questions about integrating influencer marketing into your social media strategy.
Influencer campaigns can drive word of mouth marketing and consumer growth, leading to influencers becoming brand ambassadors for companies.
By Lilian Sue
socialmediatoday.com
Honeyweb are your local influencer marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEFacebook Publishes New Report on What Instagram Users Expect from Brands
Instagram is the hot platform of the moment, but what many users
And businesses in particular - have found when trying to connect with people on Insta is that building an audience can be difficult.
People are more selective on Instagram, with the lessons of Facebook and Twitter dictating new habitual behaviors.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
READ FULL ARTICLECustomer-Centric Mobile Marketing: Interview with Wharton’s Peter Fader and Sarah Toms
Mobile marketing gives brands unparalleled power to be customer centric …
… or to alienate the customer entirely.
In this in-depth interview, Wharton’s Peter Fader and Sarah Toms give you insights on how to do more of the former, less of the latter, and profit as a result.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local mobile marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEBrand-Owned Terms: The Power—and Process—of Naming a Movement
Inbound marketing. Conversational marketing. The subscription economy. Growth hacking.
Each term, now ubiquitous, had humble origins but a profound—and profitable—impact.
The phrases have defined brands. Those brands, in turn, have nurtured and sustained the intellectual capital of the phrase.
By Derek Gleason
conversionxl.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEHow do Micro-Influencers View Brand Partnerships?
Traditionally, mass media has offered brands the opportunity to reach very large audiences
Blasting their messaging out as wide as possible in order to reach the relatively few interested consumers.
But the evolution of social media marketing has provided new options to reach more specific audience subsets, and more niche focus helps to fuel word of mouth marketing.
By Ismael El-Qudsi
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEHow to Plan a Successful Influencer Marketing Campaign in 9 Steps
Wondering how to implement an influencer marketing campaign? Looking for a plan to follow?
In this article, you’ll discover nine steps to plan and execute an influencer marketing campaign.
How to Plan a Successful Influencer Marketing Campaign in 9 Steps.
By Krishna Subramanian
socialmediaexaminer.com
Honeyweb are your local Influencer marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEHow to Use On-SERP SEO to Increase Brand Awareness & CTR
Page 1 on Google is changing.
Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, and the like.
The phenomenon of so-called “position zero” elements is now dominating Google’s “above the fold” sending organic Position 1 down and closer to the Page 2 grave.
By Viola Eva
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEContact Us
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