Honeyweb Blog / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How Can You Measure Your Social Brand Equity?
The concept of brand equity is changing fast.
In the digital era, social media conversations make up a growing part of how a brand is perceived by its customers.
This leads to an important question - as a global brand, how should you measure your social brand equity?
By Joei Chan
socialmediatoday.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
5 Tips to Help Maximize Instagram Stories for Your Business
Is your business one of the 500 million users active on Instagram stories every day?
Instagram stories provide a unique opportunity to reach a large audience with engaging and timely content.
If you’re still dipping your toe into the Instagram stories pool, check out these tips that will have you creating more engaging stories content in no time.
By Darnelle O'Brien
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How Ingroup and Outgroup Branding Can Reach Key Customer Segments
Humans are tribal. We self-identify in countless different ways.
I’ll use myself as an example. I live in Jacksonville. I’m an alumni of the University of Florida. I’m Jewish. I drive an electric car.
I work in marketing. I’m a parent. I read the newspaper. I use Twitter and LinkedIn. The list could go on and on.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
Instagram’s Working on a New Way for Brands to Expand Influencer Campaigns
Instagram has announced that it's working on a new ad format
which will better enable brands and influencers to partner-up in a more financially beneficial, and transparent way.
Instagram's working on a new ad type that it's calling "Branded content ads", which will let brands sponsor posts created by celebrities and publishers.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Google Ads Update – Here’s What You Need to Know Now
We saw some big Google Ads updates last year. And the trend doesn’t seem to be stopping this year.
One thing was clear from the July 2018 branding shift and message change:
They want to make it easier than ever before to run ads and be successful with Google ads.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
17 Simple & Effective SEO Tweaks Brands Should Make This Year
SEO is an involved and strategic process, but not every SEO change you make needs to be a difficult overhaul.
Instituting small but important fixes and tweaks can have an important impact on your rankings.
Here are some fairly simple changes we recommend making over the course of the year.
By Manish Dudharejia
searchenginejournal.com
Honeyweb are your local SEO branding experts, contact us to discover how we can help your business.
TikTok is Rising - But Will it Be a Relevant Platform for Brands?
There's always some new social media app on the market, some rising platform or tool which is destined to become 'the next big thing'.
Most end up falling short. Remember 'Peach'? 'Ello'? What about 'Vero' or 'Meerkat'?
Some of these platforms are still going, but they've not gone on to become the Facebook challenging players they were once touted as.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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