Honeyweb Blog / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Provides Community-Building Tips for Brands in New Report
As social media, in general, becomes more self-aware, and shifts towards more private sharing
As opposed to posting everything out in the open - the importance of online groups is rising.
Facebook advises that brands need to redefine how they think about community, offering these key tips on how to boost brand/community connection.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLE20 Ways to Bust Through the Digital Noise With a More Human, Relevant Brand
Building a brand that's relevant, memorable and valuable online requires a lot more than fancy visuals.
Standing out from the digital noise requires more than hopping on the latest social shiny technology object.
At core you have to earn attention, then trust and inspire subsequent action.
By Pam Moore
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLESemiotics in Marketing: What It Means for Your Brand and Messaging
You don’t purchase products. You buy success, status, a lifestyle.
Your purchases furthermore, are driven by subconscious perceptions and emotions.
Semiotics, the interpretation of signs and symbols, helps decipher those subconscious elements.
By Lesley Vos
conversionxl.com
Honeyweb are your local Semiotics marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLE5 Ways Top Brands Are Making Instagram and Facebook Stories Their Own
Stories are mobile.
And to create an immersive video experience on mobile, you need to fully embrace the vertical format because, well, that’s the way that people hold their phones.
Consider, for example, what these Instagram creatorshave to say about vertical video.
By Kay Hsu
adweek.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEShould You Partner with Instagram or YouTube Influencers to Promote Your Brand? [Infographic]
Influencer marketing can yield significant results, particularly on visual-focused platforms like YouTube and Instagram.
There are various ways you can leverage Instagram, including posts, Stories, live videos, even messaging.
But a key question is which social platform will provide the most benefit for your brand, in an influencer marketing sense?
By Gaurav Sharma
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEThe Smallest Viable Audience: How Micro-Influencers are Changing Marketing
When it comes to choosing influencers, a lot of brands work on the assumption that bigger is better.
However, as marketing guru Seth Godin notes, marketing on such a large scale can sacrifice what makes you special in the first place.
Why social media isn't meant for targeting the masses and how you can get better results by partnering with micro-influencers.
By Joei Chan
socialmediatoday.com
Honeyweb are your local Influence marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLE5 Tools to Track Your Brand Mentions on Social Media
Imagine a beautiful world where every one of your customers tells you what they think of your brand in complete honesty
And even those who don’t want to be your customers tell you why it is the case.
And even though the truth might hurt sometimes, this scenario is a dream come true for marketers everywhere.
By Anna Bredava
searchenginejournal.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEContact Us
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