Honeyweb Blog / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Social Sharing & Copyright: What Brands Can & Can’t Use on Social Media
Social sharing pop quiz time:
If you Google search the word “donut,” find a great image, can you then download it, upload it to your site, and use it for your own commercial site?
Are you able to add any music to the background of your video, even if it’s only meant to entertain your small audience of 200 Facebook followers?
By Ana Gotter
adespresso.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Instagram Provides Tips on How Brands Can Use Stories to Connect With Audiences Amid COVID-19
Amid the COVID-19 shutdowns and the broader human impacts of the pandemic
It's difficult for marketers to understand where they're placed, and how they can, and should, maintain connection with their audiences at this time.
To help with this, Instagram has this week shared some key tips on how brands can maintain audience connection via Instagram Stories.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The Hidden Upside of the COVID-19 Crisis for Brands and Marketers: 10 opportunities
The headlines are bleak. Sure.
So let’s dig a little deeper. Resourceful companies and people are finding hidden opportunities even in these difficult times.
To help you make some lemonade out of all these lemons, we bring you examples of opportunities you may have overlooked or never considered from the rapid economic change sweeping the globe due to the novel coronavirus pandemic.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Twitter Will Now Allow Some Brands to Make Reference to COVID-19 in Ads
After announcing a ban on all ads which mention “coronavirus” or “COVID-19” last month
Twitter has now revised its stance in order to enable some advertisers to mention the virus in selected promotions, based on utility.
We're now allowing managed clients and partners to advertise content containing implicit or explicit reference to COVID-19 in certain use cases, with restrictions
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How to Get Your Brand Message Right & Wrong in Times of Crisis
Right now, we’re living through unprecedented times that will be written in history and studied for years to come.
If I stop and think about it, my mind struggles to process and comprehend what is going on.
Entering enforced isolation throughout the world has impacted almost every business and the economy on a global scale.
By Shelley Walsh
searchenginejournal.com
Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How a Business Is Using Facebook Ads To Go Through the Covid-19 Crisis (Case Study)
During February and March, mass gatherings started to be canceled in the UK due to the spread of COVID-19
This meant that trade shows were canceled which are usually an important way to secure orders from retailers for the coming season.
Due to how rapidly you can scale with Facebook Ads, revenue levels soon returned to normal after the switch from wholesale to retail.
By Paul Fairbrother
adespresso.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How to Use Online Reviews to Market to Different Generations [Infographic]
There's no denying that reviews now play a key role in the modern consumer path to purchase.
When you're considering a new product or service, you look for information online, you check out different brands and providers, you note the prices, of course.
But you also check out the reviews. So how do you do that?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![How to Use Online Reviews to Market to Different Generations [Infographic]](https://www.honeyweb.com.au/uploads/blog/online-reviews.png)
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Testimonials
"Honeyweb have been fantastic in growing Trader’s social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have some much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team. "
Paul McFarlane
Trader - GSM Electrical (Australia) Pty Ltd
