Honeyweb Blog / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
6 Ways to Build Customer Loyalty with Great Social Support
In the past, if you made a customer unhappy, you'd lose the customer, and maybe a few friends they talked to.
Nowadays, if you make a customer unhappy, you lose the customer, and his 6,000 Twitter followers who saw the angry tweet complaint. And it’ll take your brand a while to recover from the public shame and embarrassment.
By Joei Chan
socialmediatoday.com
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10 Benefits of Social Media for Business
There was a time when social media was considered by some as a passing fad.
Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. The jury has spoken: social media for business is no longer optional.
By Emily Copp
blog.hootsuite.com
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40% Of Consumers Want Socially Aware Brands But 50% Of Them Couldn’t Name One
The “Aspirationals” are on the rise the globe over and brands are being warned to ready themselves to meet their buying needs.
What’s an Aspirational, you may well ask? Well, they love to shop and buy stuff but they expect the brands and companies they buy from to be socially, ethically and environmentally conscious.
[B&T Magazine]
Posted byB&T MAGAZINE
Just Three Aussies In Top 100 Most Valuable Global Brands As Google Regains Top Spot
Google has stolen back its title as the planet’s most valuable brand from Apple, while only three Australian companies – Telstra, CBA and ANZ – have made this year’s BrandZ Top 100 Most Valuable Global Brands complied by WPP and market research firm Millward Brown.
Predictably, half of this year’s top 10 most valuable brands on the planet were tech firms. Google won back top spot from Apple after increasing its value by 32 per cent over the past 12 months and is now worth a staggering $US229 billion.
[B&T Magazine]
Posted byB&T MAGAZINE
If Big Name Companies Were More ‘Honest’ With Their Branding
It’s often not what companies put on the packaging that can harm us, it’s what they leave off that’s the problem, and DesignCrown has crafted it’s own little twist on some of the biggest brands in the business.
Brands are very careful about their public perception, and certainly about the messaging they put out around their products.
Is Your Company Psychopathic? How Brands Can Become More Human
One per cent of the general population are considered to be psychopaths, people who are unable to have any real empathy for people or animals. Don Peppers, the founding partner of management consulting firm Peppers & Rogers Group argues that just like psychopaths, traditional businesses are run without empathy for customers. In order to break away from this psychopathic behaviour, companies need to become more customer-centric.
“The problem that many companies have today is they’re maniacally focused on the short-term. Because all the financial metrics are short-term, even stock price (although it reflects the market’s opinions) are a short-term metric,” Peppers told B&T during his visit to Melbourne for SAP Hybris Commerce Masterclass.
How Cookie Monster Is Nailing This Brand Thing And What Marketers Can Learn
The delightful blue muppet Cookie Monster has graced Austrlaian shores this past week with a series of tours, interviews and selfies. He’s been travelling around, ooh and ahhing at Aussie things, posting many of them on social media, and charming the pants off whoever’s interviewing him.
A Sesame Street monster he may be, but he’s arguably got his brand under his belt.
Marketers, take note.
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