Honeyweb Blog / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Top Brands Share Secrets to Successful Influencer Marketing [Video]
Influencer marketing has become one of the most powerful tools in outreach
Many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix.
In this video, I talk to several top digital marketers about how influencers fit into their overall strategy and about some of the key learnings and best practices they’ve discovered along the way.
By John Bohan
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Top Brands Share Secrets to Successful Influencer Marketing [Video]](https://www.honeyweb.com.au/uploads/blog/shutterstock_513220888.jpg)
3 Ways UGC Amplifies Brand Engagement on Facebook [Infographic]
The News Feed is Facebook’s lifeline.
From status updates to post engagement, how users engage with the News Feed - and how long they stay engaged - determines how many ads Facebook can display in that timeframe.
The more original content a user posts, the more content available to display to their friends & family, which increases their engagement and the cycle continues.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
![3 Ways UGC Amplifies Brand Engagement on Facebook [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_590894228.jpg)
6 Ways to Improve ROI From Branding Campaigns on Social Media
Branding campaigns rarely get the same strategy love as direct response campaigns, where a specific action is taken as a result of the campaign.
Marketers currently focus on relatively qualitative metrics to measure the success of branding and sponsorships, including “social media exposure,” “increased awareness,” “activity on brand website” or “improved brand perception.”
With today’s digital technology, branding campaigns can be measured and maximized for ROI too!
By Diana Mackie Wertz
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Brand Storytelling in a Nutshell: 10 Foundations of Success [Podcast]
It's not news that people buy from people or that business and life are about personal, human relationships.
People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries.
It's in our DNA to want to connect with other human beings who believe in the same things we do. It's these common foundations that weave the threads for relationships, trust and community.
By Pam Moore
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Brand Storytelling in a Nutshell: 10 Foundations of Success [Podcast]](https://www.honeyweb.com.au/uploads/blog/5c15d041ad0b0de0c0077ab931b03497.jpg)
Why Chat is Becoming Critical for B2C Brands [Infographic]
It's clear that chat apps and chatbots have become increasingly more popular for businesses over recent years.
Chatbots offer a variety of benefits to the community management and customer services world.
Active at all times (day or night) and ready to respond to customer inquiries, when done right chatbots can greatly improve your customer experience and offer an edge to your brand.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Why Chat is Becoming Critical for B2C Brands [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_145349089.jpg)
5 Key Questions to Ask Before Rebranding Your Business
Rebranding your business is a big step. You’ve already built a name and an image, and changing these can be risky.
At the same time, an image overhaul could be just what the doctor ordered.
Businesses get stuck in a niche, and it can be hard to climb out. Rebranding can be a way to target new audiences, offer new products, and put your “improved” image at the front of everyone’s minds.
By Patrick Whatman
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Color Psychology & Web Design: How Your Colors Affect Your Visitors [Infographic]
No matter how you look at it, the colors you choose to use, both in your overall branding elements and content, matters.
Different colors can trigger different emotions, and can help, or hinder, your capacity to stand out.
Are you in the process of choosing a color scheme for your new website? Perhaps you’re wondering if your existing color scheme is right for you?
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Color Psychology & Web Design: How Your Colors Affect Your Visitors [Infographic]](https://www.honeyweb.com.au/uploads/blog/web_design.jpg)
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