Honeyweb Blog / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 Effective Content Marketing Ideas for Your eCommerce Business
Content marketing is a proven way to drive traffic, create brand awareness, earn customer loyalty, and gain a competitive edge.
Most eCommerce businesses now understand the importance of content for bringing in more customers and sales - simply having an online store on its own won't deliver the desired results.
To maximize ROI, eCommerce businesses need to have a unique web presence, and this is where the effectiveness of content comes into picture.
By Nidhi Dave
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
50 Types of Links You Want & How to Build Them
Over the years, link building strategies have evolved and matured.
Long gone are the days of link farms and link exchanges.
Today, link building is about earning links through outreach and high-quality content and less about spammy techniques that try to trick search engines.
By Kevin Rowe
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Marketing in the Modern World face-2-face series
Discover what makes marketers click with consumers.
Face 2 Face from Facebook sees Jules Lund go head to head with some of the brightest marketing minds in Australia.
Revealing what it means to build a brand in the digital age and uncovering the humour and wonder behind some of marketing’s greatest success stories.
By Jules Lund
facebook.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
12 Steps for Conducting a Successful Social Media Audit
A social media audit is equivalent to a marketing health and wellness check-up.
It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity levels of your social media efforts.
Auditing the performance and outcome of your social media marketing gives insights on how your brand compares to the size, weight, reach and influence.
By Lisa Buyer
searchenginejournal.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Use Video Storytelling to Maximize Brand Success
In 2005, two women decided that they wanted working out to feel less like work.
They shared ideas, settled on one, and set up a small location in Manhattan.
They handed out flyers on the street, and hoped to find others who could identify with their story.
By Stanley Meytin
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
Emotional Marketing: How fusing facts with feelings attracts more sales
Coca-Cola tastes good. At least the consumers who buy 1.9 billion drinks a day think so.
But Coca-Cola’s marketing strategy does not capitalize on taste alone.
In fact, the people who market Coke focus on feelings even more than taste to cause you to arrive at a conclusion to buy.
By Flint McGlaughlin
meclabs.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
How to Use Social Polls to Boost Audience Engagement and Brand Awareness
Getting your audience to engage with your social content can be tricky, with even well-written content and eye-catching videos sometimes falling flat.
But words and images aren’t the only tools at your disposal - social media polls are one of the most overlooked options for boosting interaction, and increasing brand awareness through participation and shares.
Polls also have unique advantages when it comes to learning about your audience.
By Tabitha Jean Naylor
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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