Honeyweb Blog / Bitcoin
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Mental Cost: Your Customers Pay More Than Just Money
What payment options do you give customers?
Credit card? Debit card? Maybe you’re on the cutting edge and allow Bitcoin?
Regardless of the final payment methods for a product, you are asking your customers to pay in other ways as well, a way that is all too easily overlooked by brands to the detriment of their conversion rates — mental costs.
By Daniel Burstein
marketingexperiments.com
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