Honeyweb Blog / Balance Segmentation
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Landing Page Optimization: Free worksheet to help you balance segmentation and resources
All things being equal, the more segmented and targeted your landing page is, the higher your conversion rate will be.
Everyone in marketing knows that.
However, the other part of the equation that is rarely talked about — the more segmented and targeted your landing page is, the more resources it will likely take.
By Daniel Burstein
marketingexperiments.com
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