Honeyweb Blog / Augmented Reality
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Snapchat’s Launching a New AR Art Installation Project
Snapchat’s launching a new project which will enable visual artists to place 3D augmented reality art in specific locations, which users will then be able to locate on a map and visit to inspect.
Snap Inc. sparked speculation about the project when they released a new website with a mysterious countdown running.
TechCrunch inquired as to what the site was about, but Snapchat was tight-lipped, saying only that they’d have 'more to share soon'.
By Andrew Hutchinson
socialmediatoday.com
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Snapchat Announces 3D AR Lenses as a New Ad Option
It was only a matter of time, but Snapchat has this week confirmed that their 3D World Lenses - which they introduced last November
Will now be available as an ad option, with Warner Bros and Bud Lightpartnering with Snapchat on the first iterations of the tool.
The option will clearly hold appeal for some advertisers – while these initial examples seem fairly basic, in terms of how they could be used, Snapchat’s talking up their potential, using the popularity of their ‘Dancing Hot Dog’ Lens to demonstrate.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
How AR & VR Technologies are Changing the Game for Marketers
Customers are seeking increasingly individualized brand experiences, which means marketers need to collect detailed data to learn more about their target customers in order to provide such.
Advanced systems, like AI, and enhanced presentation through VR and AR options
Offer exciting potential to ultimately optimize the customer experience with immersive, emotive technology while collecting precise data to perfect their offerings.
By Albizu Garcia
socialmediatoday.com
Honeyweb are your local marketing experts, experts, contact us to discover how we can help your business.
Divergent Realities: Augmented vs Virtual Reality [Infographic]
Oftentimes, you'll hear about virtual reality and augmented reality in the same sentence, as though they're the same technologies, but there are some very important, distinct, differences between the two.
Augmented reality is a more integrative technology, in which the world becomes your screen and things like haptic feedback and binaural audio make the transition seamless.
Virtual reality is more like your own little slice of a different world, as your screen replaces the sensory input around you with a virtual world.
By Irfan Ahmad
socialmediatoday.com
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![Divergent Realities: Augmented vs Virtual Reality [Infographic]](https://www.honeyweb.com.au/uploads/blog/c.jpg)
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