Honeyweb Blog / Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Americans Spent $300 Billion On Ads In 2014: Study
The ad market may be a tad lacklustre here in Australia but things look good in the US if a new study is to be believed.
According to the US’s Advertising Coalition and the Association of National Advertisers some $US300 billion was spent on all forms of advertising in the US in 2014. That’s $423 billion in Aussie dollars.
Media Spend Up 3.7% For October With Free-To-Air Big Winner
According to the Standard Media Index that monitors media spends, the free-to-air stations enjoyed one of their best months for a long while in October.
Last month $750.2 million was spent on advertising nationally. Between them Seven, Nine and Ten enjoyed $276 million of that. Seven again led the way snaring 39.3 per cent of the dollars, followed by Nine with 37.5 per cent and the ever-improving Ten getting 23.3 per cent.
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