Honeyweb Blog / Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do This Instead
Dale is an AdWords wizard, so much so that he’s optimized his clients’ accounts to the point where he can no longer get a notable conversion lift.
He’s tried everything: changing bids, testing ads, adding negative keywords, sitelinks, geography targeting — but no matter what he tweaks, he’s unable to push beyond the dreaded conversion plateau.
Here's the “other way” is to focus on the post-click experience.
By Amy Wood
unbounce.com
Want to help you retain more clients? Contact Us!
21 Tools for Creating Engaging Images and Infographics
Engagement is the key to building and maintaining a social media following, and visuals can play a crucial role in enhancing and growing engagement.
In fact, a study of the MIT Facebook Page found that posts with images have a 37% higher engagement rate.
You don’t need to be a graphic artist to come up with engaging images for your social media posts - use some of these tools and resources to help your engagement rates climb.
By Scott Sims
socialmediatoday.com
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MecLabs thought sequence
Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence
How do we know that our sites are performing at their maximum ability for our given objectives?
Is it because we used A/B testing to get a set of iterative performance bumps?
Is it because we used a focus group to tell us how we can improve?
Is it because we used a supposedly high performance template we saw someone else using?
None of these are truly great indicators of maximum performance, but that last one is particularly problematic.
go.meclabs.com
Honeyweb offer online advertising solutions that outperform solutions offered by other providers.
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7 Essential New Facebook Ad Features to Experiment with ASAP
Facebook’s been busy. While short-sighted people squabble over nothing, Facebook has been quietly rolling out new stuff that continues to make them an indispensable part of a marketer’s arsenal.
Facebook’s custom audiences and ability to match data points with user information has been virtually untouchable. Albeit, limited.
Not anymore.
By Brad Smith
adespresso.com
Need help with Facebook Marketing? Contact Us!
Facebook, Twitter and Snapchat Continue to Make Moves into TV-Like Content
As you’ve likely noticed, every social network seems intent on becoming a TV network these days.
YouTube recently announced a slate of original programming, Twitter has live-streaming deals in place with an expanding number of broadcasters and sporting codes, Snapchat’s working on episodic TV-style content to compliment their Discover material.
So why the shift towards TV content?
By Andrew Hutchinson
socialmediatoday.com
Remember, online marketing is targeted, accountable and affordable. If you need help, Contact Us!
The Top 10 Tips For Facebook Advertising Success
In this guest piece, Sparcmedia marketing manager Vivian Castelino provides his top pieces of advice on how to make the most out of your next Facebook advertising campaign.
Facebook is a great platform to prospect for new customers due to its sheer audience size and reach. Australia currently has over 17 million active users, making it the most popular social network in the nation where seven in 10 Australians are on Facebook.
ByB&T MAGAZINE
bandt.com.au
We are motivated by what we do and we would love the opportunity to discuss some ideas with you. Contact Us!
What Machine Learning Means for Search Ads in Australia
Machine learning is advancing ad tech by leaps and bounds.
At events in Melbourne and Sydney, Tris Southey, product manager for DoubleClick Search, explained how Google's Smart Bidding can help brands run more effective Search campaigns.
thinkwithgoogle.com
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