Honeyweb Blog / Ad Revenue
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YouTube Reports 49% Jump in Ad Revenue as Video Consumption Behaviors Evolve
As digital consumption behaviors evolve, and new habits become embedded, traditional advertising approaches are also being completely transformed.
The latest big shift in this respect is now emerging, with YouTube gradually eating further into TV ad revenues
As it becomes the preferred consumption surface for video content in a broader cohort of consumers.
By Andrew Hutchinson
socialmediatoday.com
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