Honeyweb Blog / Ad Platform
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How Landing Pages Impact Quality Score on Every Ad Platform
In the world of pay-per-click (PPC) advertising, there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score.
That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign.
How Google Ads, Microsoft Advertising (formerly Bing Ads), and the social media advertising platforms calculate and use Quality Score.
By Andrew Miller
unbounce.com
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