Honeyweb Blog / Ad Optimization
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery
What if you had a methodology that could help you consistently lower your cost per acquisition (CPA) just by changing the copy and images in your ads?
Flint McGlaughlin dissects a simple heuristic that the MECLABS team uses to optimize the messaging in display ads.
Watch the video to learn how to optimize your ads and lower your CPA consistently.
By Linda Johnson
marketingexperiments.com
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