Honeyweb Blog / Ab Testing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Unlock the Power of Your A/B Testing Program
Last week, we created a hypothesis together using the same four-step framework
Our YouTube live participants helped create a research question as the first step in an experiment to discover the impact of video thumbnails in an email.
We share the results of that test and work with Flint to learn how to interpret data as we design a new test together using The Discovery Triad.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.
A Behind-the-Scenes Look at Creating an A/B test
These are the words of Flint McGlaughlin in this replay of a live interactive session on Hypothesis Development.
McGlaughlin and his YouTube participants work together to construct an AB test to decide which email copy will receive the greatest amount of clicks.
This is the first in a two-part series on test development.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.
A/B Testing Summit Keynote: A 4-step framework for designing winning hypotheses that generate market
An executive comes to you and asks, "How can we get more conversions?"
They want you to give them an action and use that action to find a solution. So you examine the data, which reveal customer behaviors.
So how do you formulate hypotheses to ensure you are not focused on simply getting a lift but are capturing valuable discoveries about the customer's thought process?
By Flint McGlaughlin
meclabs.com
Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.
8 considerations to take into account when A/B testing in mobile
In your marketing department or agency, you likely do most of your work on a computer as well.
This can cause a serious disconnect with your customers as you design A/B tests.
Because more than half (52.4% according to Statista) of global internet traffic comes from a mobile device.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local conversion marketing experts, contact us to discover how we can help your business.
Mobile A/B Testing: Quality assurance checklist
Real-world behavioral tests are an effective way to better understand your customers and optimize your conversion rates.
But for this testing to be effective, you must make sure it is accurately measuring customer behavior.
One reason these A/B split tests fail to give a correct representation of customer behavior is because of validity threats.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Why testing platforms give different sample size estimates
A/B testing is a powerful way to increase conversion (e.g., 638% more leads, 78% more conversion on a product page, etc.).
Its strength lies in its predictive ability. When you implement the alternate version suggested by the test, your conversion funnel actually performs the way the test indicated that it would.
To help determine that, you want to ensure you’re running valid tests. And before you decide to implement related changes, you want to ensure your test is conclusive and not just a result of random chance.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Why Replication Is Critical for Every Web Marketing Test
How many times do you replicate a statistically significant web marketing test before reporting it out?
If the answer is “rarely or never”, your web experimentation process is likely missing one of the critical components of scientific reasoning and knowledge discovery: replication.
For the past decade or so, online controlled experiments (such as A/B testing) have become common on practically all major commercial websites.
By Stephen Watts
searchenginejournal.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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