Honeyweb Blog / Ab Testing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Top 3 A/B Testing Challenges That Prevent Marketers From Getting Big Lifts
A/B testing can generate impressive results because it allows marketers to discover what really works.
And the results can be clearly measured and communicated to clients, business leaders, or partners
Whether it’s an ecommerce test that generates 36% more cart completions or a healthcare marketing test that produces 638% more leads.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.
A/B Testing Prioritization: The Surprising ROI Impact Of Test Order
I want everything. And I want it now. I’m sure you do, too.
But let me tell you about my marketing department. Resources aren’t infinite. I can’t do everything right away.
I need to focus myself and my team on the right things.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local ROI marketing experts, contact us to discover how we can help your business.
In Conversion Optimization, The Loser Takes It All
Most of us at some point in our lives have experienced that creeping, irrational fear of failure
Of being an imposter in our chosen profession or deemed “a Loser” for not getting something right the first time.
This can often happen to us marketers who work in A/B testing and conversion optimization.
By Jonathon Yates
marketingexperiments.com
Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.
Facebook Experiments with A/B Testing for Page Posts
This will no doubt get Facebook Page managers excited
The Social Network is reportedly experimenting with a new A/B test option for Page posts, which would better enable Page managers to make educated, strategic decisions on their Facebook content.
Spotted by Facebook code sleuth Jane Manchun Wong (and shared by social media advisor Matt Navarra), the new option would enable Pages to show variations of their posts to different audiences.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Customer Theory: How We Learned From A Previous Test To Drive A 40% Increase In CTR
“The goal of a test is not to get a lift, but rather to get a learning.”
Many marketers have latched onto A/B testing as a way to improve marketing results.
However, to really drive sustainable returns, you must look past a test that simply tells you to use the red button instead of the blue button, and instead see what split testing is teaching you about your customers.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
What Marketers Can Learn From Stand-up Comedians
Marketers can be too removed from their audiences. Some marketers only view them through spreadsheets, databases, analytics and sales reports.
They passively observe. They don’t try to interact with and learn from their audience in person (interviews, sales calls, etc.) or even digitally (through social media, A/B testing and the like).
So let’s see what we can learn from a profession with an intense, visceral relationship with their audience — stand-up comedians.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local sales marketing experts, contact us to discover how we can help your business.
How to Use A/B Testing and Personalization Best Together
If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things.
I respectfully disagree, and I think this disagreement is at the root of how to use them best together.
We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue.
By Peep Laja
conversionxl.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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