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Honeyweb Blog / Website Design

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Protecting Your Wordpress Website from Hackers in 2015

Protecting Your WordPress Website from Hackers in 2015 will be a bit more complicated than adding a secure password to your login screen.  

We’ve seen it all.  Hackers, like tiny mice that search for small nooks and crannies in your website’s framework, use every trick in the book to bypass your protection parameters. In the last few days, there was a HUGE WordPress website hack that exploited an outdated plugin that compromised more than 100,000 websites!

Protecting Your Wordpress Website from Hackers in 2015

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3 Questions You Must Answer to Create Mobile Landing Pages That Convert Like Crazy

Understanding which questions to ask is the only way to get the answers you need to create high-converting mobile landing pages.

Designing landing pages for mobile isn’t easy, you’ve got to cram all of the essential elements into half the space. In our recent Unwebinar, CRO expert Bryan Eisenberg shared three questions you can ask to create well-rounded landing page experiences for your mobile users.

3 Questions You Must Answer to Create Mobile Landing Pages That Convert Like Crazy

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An Epic Landing Page Makeover That Debunked 3 Optimization “Best Practices”

A/B testing can debunk “best practices” you always assumed were true. Think MythBusters – for your landing page.

If you’re in the online marketing space, your inbox probably looks like mine. Dozens of emails with advice on A/B testing, conversion rate optimization, lead generation and tips on how to engage your list with bribery incentives.

Everyone seems to have best practices figured out, so why reinvent the wheel?Tell me what works – I’ll try it. Show me what failed – I’ll avoid it. Follow those who have gone before… it makes sense right? (Insert maniacal laugh)

An Epic Landing Page Makeover That Debunked 3 Optimization “Best Practices”

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Your Advanced Guide to Copywriting for Conversion (Free Ebook)

No matter how beautiful your landing page is, it's the actual words on the page that persuade prospects to click.

If you've ever struggled to write high-converting landing page copy, then you need to read our new ebook. It won't just make you a better writer – it'll make you a smarter marketer and a cooler human being.

Your Advanced Guide to Copywriting for Conversion (Free Ebook)

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4 Fresh Tips for Building Better User Experiences on Your Landing Pages

If the marketing experiences you create are less than delightful, your conversions will suffer. Here are four simple ways to deliver exceptional user experiences on your landing pages.

As a marketer, you need to show prospects that you understand them… and that you give a damn.

A large part of that is providing them with a great user experience on your landing page. If you fail to do that – if you don’t align yourself with your prospects’ goals and make it easy for them to get what they want – then your conversions will suffer.

4 Fresh Tips for Building Better User Experiences on Your Landing Pages

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6 Things I Do to My Landing Pages When My Conversion Rates Suck

If your landing pages aren't converting, how do you know where to start making improvements? Here are six things Oli Gardner does when his conversion rates suck. 

Irrational Grumpy Cat reactions aside, under-performing campaigns are a major downer – and not just for you. After all, your visitors have to wade through all that stinky poop too. Think aboutthem for a minute. They trusted you enough to click your ad or link and you let them down with a poor landing experience. To understand a little about why they’re not performing, ask yourself six simple questions:

6 Things I Do to My Landing Pages When My Conversion Rates Suck

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Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated

Is your landing page copy sending mixed messages?

Keep ‘em guessing.

It may work on a first date but it’s not a good tactic for your landing pages.

Why?

Because ambiguity in your copy can be a conversion killer.

Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated

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