Honeyweb Blog / Website Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How Do UX Professionals View Conversion Optimization?
It’s always fun to find out what others think about what you do.
In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?
To find out, I talked to a few dozen UX practitioners. I learned that their perceptions of conversion optimization were close, but not always aligned, with how we believe it to be.
12 Google Analytics Custom Reports to Help You Grow Faster
“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet It!]
The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive.
The 4-Hour Website Optimization Challenge: What Would the Experts Do?
As marketers, the clock always seems to be against us.
So when it comes to conversion optimization, most of us simply don’t have enough hours in the day to plan and execute a proper strategy, even if we do have the necessary skills and resources in place.
This led our team to a simple question: Is it possible to generate a sustainable lift for a website in just a few hours?
How To Use Priming To Improve UX
Watch the trailer for The Hateful Eight, and then fill in the blanks:
K I _ _
Because of priming, you’re most likely to spell k-i-l-l because of the violent images in the video clip. You’re highly unlikely to fill in the blanks to spell k-i-s-s or k-i-n-d, or anything else really. Priming is a popular strategy to influence human behavior, and it’s one that has been studied extensively for quite a while.
The Top 5 Marketing Discoveries of 2015 > 12 months of research in just 60 minutes
In this 60-minute webinar replay, the MarketingExperiments team looked analyzed thousands of hours of research from 2015 to bring you the five of most surprising, actionable discoveries from the year. These simple principles will help you to strengthen multiple aspects of your digital campaigns with simple techniques, from subject lines and calls-to-action to visitor engagement and mobile design.
With new year on the horizon, December is the time to make sure that all of the elements of your digital marketing campaigns are as effective as they can be. Watch the video above to learn quick, actionable tactics for improving your marketing collateral in time for the new year.
Is Egocentric Copy Alienating Your Prospects?
Do you know what the most common advice is for people trying to make new friends? Stop talking about yourself and ask about the other person.
People love to talk about themselves, so by giving into the other person’s desire to do so, you come across as ultimately likeable.
Well guess what? The same is true of landing page copy.
Why Responsive Design Is Not Mobile Optimization (and What to Do About It)
Back in 2014, Jeremy Smith wrote, “Traditional optimization is dead, and in its place is arising a brave new world of mobile conversion optimization.”
I have to disagree. Is mobile conversion optimization a “brave new world”? Yes. Is traditional optimization “dead”? Not by a long shot.
Traditional (i.e. web) optimization and mobile optimization are two separate practices, requiring two separate strategies. One is not replacing the other. Instead, optimizers must learn to master both.
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