Honeyweb Blog / Website Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why Your Online Shop Front Is Just As Important As Your Bricks And Mortar
In this opinion piece, Michael Jenkins, CEO of Shout! Web Strategy, says online is now just as important as bricks and mortar for retailers, however, the two should still be treated as separate beasts…
Back in the 80s, 90s and even the early 2000’s an article like this wouldn’t have existed. Fast forward to 2016 and many, if not most, businesses have an online shop front – this is increasingly important given Australians spent roughly $19.2 billion on online retail in the 12 months to February 2016 (source: NAB).
9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)
According to Google Trends, the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years.
While this proliferation of all things CRO is good news for the industry, it does have one painful drawback.
For most websites, the biggest barrier to CRO lies it one of its most fundamental commandments: thou shall test.
The Silent Landing Page Conversion Killer (And How to Stop It)
When creating a landing page, you’ve likely wondered, “How much copy should I include?” — a question to which copywriters usually reply, “Well, that depends…”
And it really does depend on the complexity of your offer and about a billion other factors. Crafting concise copy is tough, so it’s only natural that many landing pages contain too many details.
Check out the NEW A&B Industries Ecommerce Website Designed & Constructed by Honeyweb
A&B Industries is a Sheet Metal Manufacturing business which has been operating for over 25 years and is located in the Northern Suburbs of Adelaide South Australia. We also distribute throughout the other states of Australia using our sales division, RW Sales that are located in Melbourne Victoria.
We now supply to over 300 local businesses throughout Australia including Electrical Wholesalers, Plumbing Stores, Wood Fire Stores, Fencing Contractors and also do custom jobs. We provide them with the best prices guaranteed. Our Gas heating products are Australian Gas Association tested and approved. We design & Manufacture to AS/NZ3000, ASNZ5601, AS/NZ3439 and AS/NZ3012.
WTF Are Hedonic Shoppers and Why Should You Care?
67.89% of online shopping carts are abandoned, according to the Baymard Institute.
Across the web, we see toolmakers capitalizing on this number, and promoting the idea that poorly optimized carts are costing retailers two-thirds of their sales.
But is it really true?
What 6+ Years of Landing Page Optimization Taught Oli Gardner
What happens when you’ve seen more landing pages than anyone on the planet?
Well, for one, you start noticing poor and positive marketing experiences all over the web. And then you start noticing optimization tactics at play in the real world, too, like when you’re shopping for a blender or using a poorly-designed bathroom sink.
But you also learn a heck of a lot about marketing.
Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study]
What do you do when you have a low traffic site? Can you still run A/B tests? Well, it depends what you qualify as a low-traffic site. You need to have some volume, of course. And there’s higher risk involved without the surplus of data.
But sometimes you can still test. While it’s easier to test when you have a million visitors a month and a thousand sales a day, that’s a luxury not a lot of small businesses and startups experience. But of course, we all want to optimize our sites and make data driven decisions. So how is it possible?
![Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study]](https://www.honeyweb.com.au/uploads/blog/Optimizing_a_Low_Traffic_Site_for_a_13.5_Uplift.jpg)
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"Honeyweb has guided us through the process of successfully setting up our Website. Their experience made this process easy to understand and implement. We appreciated quick response and continued support from Steven. We are excited that the design of our Website is a professional tool in servicing our existing clients and attracting future clientele."
Paul Finlay
Finlay Financial Strategies
