Honeyweb Blog / Technology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Companies Still Hostile About Digital Disruption Will “Sleepwalk Into Irrelevance”: Didier Bonnet
Organisations that choose to either not delve into digital and the various technologies available, or even worse, those that are still hostile towards it, have a bleak future and will “sleepwalk into irrelevance” a digital disruption conference has been warned.
Didier Bonnet, senior vice president and global practice leader digital transformation at consultancy company Capgemini told the Daze of Disruption conference in Melbourne this morning that when it comes to technology evolution, we ain’t seen nothing yet.
Inside Mark Zuckerberg’s Bold Plan For The Future Of Facebook
Facebook is firing on all cylinders. Now Mark Zuckerberg is looking to the decade ahead, from AI to VR to drones.
I’m killing time in the Frank Gehry designed Building 20, whose signature feature is its soaring 434,000 square feet of open space, the latest addition to Facebook’s campus inMenlo Park, California. A PR handler is explaining why CEO Mark Zuckerberg is running slightly behind schedule for our chat. I express surprise. Mark still fixes stuff?
How The Internet Of Things Is Changing Work
Here's how technologists think the world of IoT will change the workplace and how it's already changing how we do business today.
The Internet of Things (IoT) is an exciting concept, a future where "billions of things are talking to each other," as technology consulting company SAP describes it. We’ve seen gadgets and domestic appliances connect to the Internet and ping your smartphone with info, but it’s becoming more clear that these toys are a prelude to a vastly connected world. And yet, we spend most of our day at work. Here’s how technologists think the world of IoT will change the workplace and how it’s already changing how we do business today.
Tommy Hilfiger Introduces In-Store Virtual Reality Experience
Fashion house Tommy Hilfiger has introduced virtual reality headset in stores and wholesale partners globally, consumers can watch the Spring 2015 ‘Hilfiger Collection’ runway show from a front-row seat in 360 degree 3D virtual reality – and then immediately shop for the collection.
The technology will launch on October 20, 2015, at the Tommy Hilfiger store on 5th Avenue in New York City, followed by additional locations in London, Paris, Milan, Amsterdam, Dusseldorf, Florence, Zurich, and Moscow.
South Australia Introduces Legislation To Allow Driverless Cars
South Australia has introduced legislation in parliament today meaning we are one step closer to driverless cars on Australian roads.
South Australia’s Premier Jay Weatherill is a strong supporter of the initiative, when it was announced that road research body ARRB group would trail the first fully driverless cars in the southern hemisphere.
Now Apple Wants To Make Cars With Plans For A 2019 Launch
Apple is reportedly surging forward with its desire to build an electric car, according to The Wall Street Journal, with hopes of a 2019 release.
Quoting people who are apparently familiar with the matter, the WSJ says the tech giant has given permission for the team behind it to triple the team, already at 600.
The best ways to create repeat customers
I wouldn't blame you if, at first glance, you tilted your head and did a Scooby-Doo at this headline. Marketing surely can help generate interest and trial. But doesn't the product itself drive repeat purchases? I mean, you didn't see a lot of repeat Yugo owners. However, even great products need marketing help to achieve loyalty and drive repeat purchases.
The best products don't need (much) advertising to sell the first product, let alone create repeat customers. Look at Huy Fong's famous Sriracha hot sauce. Or Costco. Both are cult or near-cult brands that essentially do no advertising. However, that doesn't mean they aren't smart marketers. Is the product you're marketing day-in and day-out a cult brand favorite? It's more likely you're in with the other 99 percent of us, and as a result, marketing and advertising are both vital to the success of the brand(s) you work with. So how do we use marketing and advertising to drive success and loyalty?
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