Honeyweb Blog / Technology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Five Secrets Of The Top Digital Transformers (Now No Longer Secret)
The top digital leaders have mastered the ability to operate at genuine scale while not sacrificing agility, according to management thinkers Bain.
A new paper called “Anatomy of a digital forerunner” written by Elizabeth Spaulding, Sarah Dey Burton and Greg Caimi argues, “Business and retail customers alike have come to expect a smooth, omnichannel buying experience whether they are purchasing a pair of socks or a million-dollar piece of construction equipment.”
Banks In Trouble As They Struggle With The Pace Of Digitalisation
In this opinion piece, Andrew Birmingham, the editor of B&T’ssister business site Which-50.com, says bank’s sluggish approach to digitisation has them ripe to be disrupted…
Here it is in such simple terms that even the board of directors at a bank can understand. It’s the Loan Book, Stupid.
Predictions For 2016: The Top Four Strategic Tech Trends To Watch
Trends ebb and flow with each ensuing year in the technology space, however this year in particular, success will be determined based on paying attention to what your customers want, says BottledSnail Productions brand and marketing manager,Jessica Box.
In order to provide you with some inspiration, we’ve pulled together the top five strategic technology trends to look out for in 2016.
ABC: The Finance Quarter > The need for small business to embrace the internet.
In this episode: Variable verses fixed home loan rates. Do 'sales' and 'discounts' add value to your business? The need for small business to embrace the internet.
Note: The need for small business to embrace the internet starts at 12:00.
By 2020 Half Of All Business Revenue Will Be Digital & Most Are Unprepared
Think of it as the digital majority moment, the point when most revenues are influenced by digital. In the retail sector it’s already true. Now a new report suggests that by 2020 digital will influence 47% of revenues across a wide range of industries according to the study by Forrester research and Odgers Berndtson.
In turn this is drive the global B2B ecommerce market revenues into the stratosphere with Forrester prediction $1.3 trillion in sales with five years.However the grim conclusion of the study’s authors is that most of today’s companies are unprepared for this change. Despite this, executives are hugely optimistic about how digital will change their business according to Nigel Fenwick, writing on a Forrester blog.
Australia Wins! We’re The Best At Brand Marketing Automation!
Australia is apparently in a good place when it comes to the automation of brand marketing, with Sam Smith, managing director of ad tech platform TubeMogul, declaring “Australia is actually the most advanced market in the world” to the audience at the Daze of Disruption conference in Melbourne.
Speaking to the audience about the brand marketing and automation landscape, our nation’s sophistication in the space is paramount, “particularly when it comes to video,” he added.
Doing Disruption: Never Fail And Don’t Become A Pickle
Government and disruption might not be the sexiest sounding duo, and yet Sam Hannah-Rankin, director of public sector innovation at the Department of Premier & Cabinet, Victoria, had some surefire tips on being the disrupter for the Daze of Disruption conference in Melbourne yesterday.
1. PAIN IS YOUR FRIEND: Those who want to disrupt industries need to realise there’ll be some pain involved. “Disruption takes a lot more than a good idea,” she said.
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