Honeyweb Blog / Technology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Digital Transformation: Be Prepared For Constant Change
The term Digital Transformation is growing in popularity after the Government’s new found technology and innovation agenda, but few seem to be able to grasp just how dramatic change will be. The ANZ managing director at software company Progress, Craig Law, looks at how fast digital technology disrupted media industries in the past decade, business have only one option: adapt or die.
It’s easy for an organisation to overlook the need for change, but the trend is clear. Silicon Valley based Constellation Research Analyst Ray Wang stated that digital disruption will replace four of the top 10 incumbents in industries, including financial services, hospitality and travel.
APAC Region Set To Have Close To Two Billion Smartphone Users By 2019: Report
Ad software firm Nanigans has released its latest survey into Facebook ad impressions in the Asia-Pacific region and it reveals interesting contrasts in the social media platform between different APAC countries.
The study found there will be 1.5 billion smartphone users by 2019 in Asia-Pacific region.
Look Out! Your Next Disruptor Isn’t Coming From Where You’d Expect!
In this guest post, David Yockelson the research vice president at tech research firm Gartner, says we often think of ‘disruptors’ as the the likes of Tesla, Uber and Google. But he argues disruption can come from anywhere if you’re not looking for or prepared for it…
When people think about disruptive technology or market disruptors – and stay tuned, Gartner will soon be publishing some interesting, new research about both – they tend to think of Uber, Google (now Alphabet), Amazon and other fairly massive sized (now) companies.
Instagram’s Latest Update Extends Video Duration To 60 Seconds
After yesterday’s meltdown over Instagram’s algorithm change, Instagram has announced another update to the platform. Videos on the photo-sharing platform have been extended to 60 seconds, previously the maximum duration of a video on the platform was 15 seconds.
“We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year,” according to the company’s blog post.
Revealed: Aussies And Their Devices All In An Easily Digestible Infographic!
Media solutions firm Signal has done some research on how Australians are buying more connected devices and spend more time on the internet to suit an “always” on lifestyle.
Here’s all the results, but as an easy to read, cut-out-and-keep infographic. Enjoy!
Why the Digitisation Of Emotion Is The New Frontier For Marketers & Ad People
In this guest post, Andrew Frank, an analyst at tech research firm Gartner says that machines that can predict human emotion are set to change the marketing and advertising landscapes…
Machine learning is ablaze just now and marketers are noticing that many of the companies and applications at the leading edge are aimed squarely at the heart of their trade.
Google Analytics Health Check: Is Your Configuration Broken?
Peter Drucker famously said, “What gets measured gets managed.” But what if your measurement data is incorrect? What if you’re not measuring correctly or completely? What if there’s a whole pile of things you think you’re measuring when really… you’re not?
The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. Because their configurations are broken.
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