Honeyweb Blog / Technology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Five Ways B2Bs Can Utilise Social Media For Success
B2Bs brand voice is often less playful than our B2Cs counterparts. As a result, our social media strategies have to be even more creative.
Yet, that's not to say being B2B should be boring. Instead, it should encourage users to leverage different and emerging communication methods in order to more deeply engage with their audience.
By Stacey Sayer
socialmediatoday.com
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Retailers lift online game ahead of Amazon
More Australian retailers are adding click and collect services as they prepare for Amazon to roll out.
Online is expected to account for more than a third of Australian retailers' sales as more offer click and collect services ahead of Amazon's arrival.
By AAP
sbs.com.au
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Study: 51% Of Aussies Now Get Their News From The Internet
Some 51 per cent of Australians say the internet has become their main source of media and news, up from eight per cent when a similar study was done in 2005.
Researchers from Roy Morgan interviewed 648 Australians over the age of 14 on their media habits. The internet was number one having risen 43 per cent in 12 years since the previous study.
By B&T MAGAZINE
bandt.com.au
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Study: 11.2 Million Aussies Now Go Online For Their Sport Content
A new report by Nielsen has revealed that 11.2 million Australians visited online content related to the sports category via any device during the month of March 2017, up eight per cent compared to February 2017.
Time spent per person consuming sports content also reported an overall increase of 64 per cent. Access via desktop was the preferred screen used (6.9 million), followed by smartphones (5.4 million) and tablet (three million). However, growth was exceptionally strong for audiences accessing sports content online via the latter two mobile devices.
By B&T MAGAZINE
bandt.com.au
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Why Australia’s most in-demand social media jobs are being sourced from overseas
With social media skills in high demand, why aren't Aussie candidates making the grade? Pippa McMahon looks at the skills spectrum required to secure the top jobs, in this guest post.
Having moved to beautiful Sydney from the UK, I see a lot of similarities within the digital recruitment spectrum – big corporates and small agencies looking for experienced digital talent who can work with them to grow their tech offering.
By Pippa McMahon
mumbrella.com.au
We use technology and the science and psychology of conversion centred design to ensure you not only get found, but that you convert more of your website visitors into sales/leads and customers.
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State of the Nation 2016 > Small Business Digital Engagement in Australia (Study)
How Australian Small Businesses Are Performing in the Digital Economy.
The digital world opens up huge opportunities for small businesses, which holds the potential for generating billions of dollars in economic growth and reducing unemployment in the country.
It is absolutely imperative for small business owners to understand that digital engagement is not a luxury, but an absolute necessity for their success and long-term survival.
By NetStripes 2016
netstripes.com
Honeyweb are a specialist online marketing agency offering a complete online marketing solution with a focus on performance. Contact us today and let's discuss some ideas.
SA businesses need help to embrace the power of digital
Digital technologies could transform small business in South Australia, but a slow uptake could threaten our economic future, writes Tania Tonkin.
In 2015, PwC launched a report, Small Business:Digital Growth, showing if Australian small businesses embraced internet and mobile technologies, they could produce an extra 49 per cent of private sector output over the next decade. The modelling showed South Australia could earn a $2.7 billion boost to the economy, with more than 47,000 businesses set to gain from digital strategies.
By Tania Tonkin / dmca
indaily.com.au
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