Honeyweb Blog / Technology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Is Technology A Disruptor Or An Interrupter?
Change is never ending for the contemporary business. And you can blame technology, says Ben Edwards, vice president at payments company PayPal. Organisations have no choice but to keep pace with the rapidly changing consumers behaviours.
But introducing technology that advances the company without interrupting the core business is challenging.
[B&T Magazine]
Posted byB&T MAGAZINE
Study: 75% Of Businesses Say Digital Transformation Is Their Top Priority
Most senior executives are confident about the success of the digital transformation efforts despite more than 60 per cent saying they still need to make significant organisational changes to reach their goals.
The figures are contained in a study, by the Economist Intelligence Unit (EIU) on behalf of Pegasystems. Furthermore three quarters of respondents said digital transformation is their company’s top strategic priority in 2016, and poor financial performance looms as the top consequence for not meeting this goal.
[B&T Magazine]
Posted byB&T MAGAZINE
“2021: Facebook & Google Will Take ALL The Advertising Dollars & Everybody Else Will Be F@cked!”
On Monday B&T published a controversial piece about the merging of ad tech and mar tech. Here, B&T chats with the article’s author and eminent authority on the subject Andrew Birmingham and tries to uncover what it all means for local agencies. Yes, be VERY scared indeed, it’s a frightening new world that’ll take few prisoners…
Put simply, what actually is advertising tech (adtech) and marketing tech (martech)? Ad tech’s the stuff that serves and counts your paid advertising; the actual technology, the analytics. Martech’s direct marketing; things like emails, social, posts, the automation that controls all the campaigns.
[John Bastick]
Posted by JOHN BASTICK
ABC Four Corners: Future Proof
Regardless of who wins the Federal election, the major issue facing Australians is the future of work.
There are startling and credible predictions that more than five million Australian jobs will simply disappear in the next 15 years, as a result of technology. That's 40% of the jobs that exist in Australia today.
The evolution of consumer behavior and how to maintain your market share
Consumers are doing more of their own research and purchasing through various channels. Here's how you can stay on top of the game.
Consumers are becoming more and more savvy when it comes to purchasing. Staying on top of trends is obviously of the utmost importance because doing so will help you to stay in touch with your consumers. You'll be able to have a constant, engaged dialogue with consumers that will keep your brand on the top of their mind. Tara Vollmert, senior shopper insights manager at Kimberly-Clark, speaks to iMedia about the importance of a consumer-centric game plan.
By Tara Vollmert
iMedia Connection
Report: 84% Of Aussies Would Buy More Stuff If Internet Speeds Were Faster
A new study by Accenture demonstrates how Australia’s perceived poor telecommunications and internet speeds parlays into poor economic performance.
Australia’s political leaders have been debating how best to deliver broadband for well over a decade. Almost all of that debate is framed around the NBN. In that same time the world changed under their feet and commerce starting moving aggressively online and into mobile.
[B&T Magazine]
Posted byB&T MAGAZINE
Why Microsoft Buying LinkedIn Is A Stroke Of (Data Making) Genius
Earlier in the week B&T took a look the reasonings behind Microsoft’s $A35 billion take over of LinkedIn. Today, Doug Laney, chief data officer from Gartner, says there’s really only one reason and that’s the staggering amount of data it will provide…
Throughout the day yesterday after the deal was announced we listened to financial and market analysts speculate about the announced acquisition of LinkedIn by Microsoft. Their ruminations ranged from: “I don’t see how this service is worth $26B dollars,” to “Microsoft clearly wants LinkedIn cloud capabilities,” to “Microsoft is finally in the social media business,” to “We’ll see what kind of technology synergies there are.”
[B&T Magazine]
Posted byB&T MAGAZINE
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