Honeyweb Blog / Technology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Snapchat for Business: The Ultimate Marketing Guide
A recent study released by Snapchat Inc. found that nearly a third of Australian smartphone users actively use the social media platform.
Over 150 million people now use Snapchat to watch 10 billion videos every day. For a savvy social media marketer, that's a possible 10 billion daily opportunities to build awareness of your business and brand.
Snapchat collaborated with MediaScience to survey 320 consumers aged 16 to 56, which compared Snapchat video ads to those on TV, Facebook, Instagram, and YouTube. Snapchat says its ads garnered twice the visual attention of Facebook and 1.5 times more than Instagram. They were also 1.3 times more effective than YouTube.
Hootsuite has put together an ultimate marketing guide for business owners to master Snapchat. Some of these tips include:
- Build brand awareness with Snap Ads
- Promote engagement with Snapchat Geofilters
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Drive increase in purchase intent with Snapchat Sponsored Lens
Click here to access the fully detailed marketing guide. Source: Hootsuite
Read more to learn how social media and content marketing can increase your business' performance. Better yet, get in contact with our social media experts today by clicking here.
TV’s Four HorseMEN Attack In Internet Evangelists’ Apocalypse
The slumbering giant of television has awoken and promised to smite its enemies in spectacular fashion at this morning’s reThinkTV Marketing Forum.
In front of a packed house of more than 500 people at Sydney’s Doltone House, TV’s biggest bosses in Australia Paul Anderson, Ten, Hugh Marks, Nine, Peter Tonagh, Foxtel, and Tim Worner, Seven, took to the stage together to show a united front against their common enemy of Internet platforms (mainly Facebook and Google).
By David Hovenden
bandt.com.au
What’s In Store For Digital In The Next 12 Months?
Henry Ford once said, “If I asked the people what they wanted, they would have said a faster horse”, and in this opinion piece, Customer Experience Director at TBWA\Melbourne Billy Loizou explores the trends in digital, and takes a stab at predicting what will be the next big thing for the industry.
Henry Ford in the late 1800’s was a pioneer in the automobile industry. Consider this: By the end of 2017 driverless cars will no longer just be an idea, they could very likely become reality. How does that change our lives and how much more potential time does that unlock between our day-to-day activities.
By Billy Loizou
bandt.com.au
Study: Australian Households Will Have 29 Connected Devices Each By 2020
The Internet of Things (IoT) market in Australia is set to explode to $4b by 2020, according to a forecast by Telsyte. Australian households are expected to have 29 devices connected to the internet by the end of the decade, nearly tripling the current number of 11, the report says.
Telsyte managing director, Foad Fadaghi, said IoT devices are more than just phones and tablets. He says they include; “Smart air conditioners, smart TVs, set top boxes (like apple TV), games consoles.”
By B&T Magazine
bandt.com.au
Breathtakingly Naive: How Aussie Retailers Still Struggle With Digital
In this guest post, Which-50.com’s Tess Bennett says, despite all the pouting, most Aussie retailers still struggle with the digital aspects of their businesses…
Industry-wide retailers have a “breath taking naiveté” when it comes to the role of digital in omnichannel, argues a new report from Retail Systems Research (RSR).
By Tess Bennett
B&T Magazine
Why Customer Experience Is Confusing Your Business
Sixty per cent of IT workers now identify improving the customer experience as their top digital goal, while the majority of marketers chose ‘integrating all platforms and channels’ as their main focus. In this opinion piece, Chief Marketing Technologist at Digital Logic, Billy Loizou, does some straight talking about being completely customer-focused.
The number one goal for most businesses all around the world is to become more customer-centric. According to McKinsey&Company over 50 per cent of customer interactions now happen during a multi-event, multi-channel journey.
By Billy Loizou
bandt.com.au
3 Ways to Increase Conversions by Increasing Contextual Relevance
When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem.
A landing page that doesn’t display well on mobile is a perfect example. Someone might shout “it’s not responsive” and then resize the page properly for mobile use.
By Raphael Paulin-Daigle
www.conversionxl.com
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"Honeyweb have been fantastic in growing Trader’s social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have some much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team. "
Paul McFarlane
Trader - GSM Electrical (Australia) Pty Ltd
