Honeyweb Blog / Technology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
TV Ad Revenues Down 2.72% In The Six Months To December
You know things are grim in Australia’s TV business when Network Ten boss Paul Anderson (as he did last week), comes out and says the business is “under severe duress"
Ad revenues to the free-to-air (FTA) players, SBS, MCN and Foxtel fell by 2.72% to $2.2 billion in the six months to December 2016, Think TV has revealed.
It follows on from Channel Seven’s half-yearly results last week that saw profits tank 91%.
So what does this mean for marketers?
As the online world continues to rapidly expand and evolve, online marketing is the clear sucessor for businesses to promote their brand and services.
Discover our complete online marketing solutions here and watch your leads, sales and customers increase. Contact us here for any enquiries.
Instagram Now Lets You Add Up to 10 Photos and Videos in a Single Post
Storytelling is the trend of the moment in social media circles
All the major platforms are working to provide more ways for users to add more context to their posts, and more creative, narrative-driven features.
Snapchat started the trend with Stories, which enables users to share multiple images and short clips from their day, a feature which Instagram has since copied (and Facebook is now rolling out in their main app also).
Adding to this, Instagram is has introduced another storytelling format, giving users the opportunity to share up to ten photos and videos in a single post, which viewers can swipe through.
It’s an interesting feature to consider, adding to the storytelling options available.
Read about the addition in detail here. Source; Andrew Hutchinson
Learn how Honeyweb Online Marketing can use social media to boost your business' conversion here. Contact us here to disucss ideas.
Social Media Compliance for Business
Over 15.8 million Australians are on social media, and 57% of them are active on social media at least once a day
Whether or not your business has a social media presence, it’s likely your employees do.
With this in mind, it’s important you keep up to date with current trends and potential issues relating to social media use by your business and your employees.
As we enter 2017, here’s what employers and employees should understand about social media in the workplace.
Click here to read the full post. Source: Sarah Mateljan
Ensure your business is in the loop when it comes to social media trends and practices. Click here to learn more about our services, or here to start a conversation with us.
Honeyweb Staff Introductions: Steven Hamilton
Steven Hamilton (Managing Director of Honeyweb Online Marketing Solutions)
Steven is an ex AFL/SANFL professional footballer, having played for the North Melbourne Kangaroos and the North Adelaide Roosters. He played in the successful North Adelaide premiership team in 1991.
Due to injuries, Steven decided to retire from professional football and concentrate on a career in design, illustration and sales.
It was during this time Steven discovered a little thing called the Internet. Instantly seeing its potential, he quickly joined Global Internet Directories as a sales agent and soon excelled, winning the “Australasian Sales Achievement Award for 1997.”
With Steven’s design background, it soon became apparent the majority of websites were being designed by computer experts and lacked the professional appearance produced in traditional media. It was time for this to change, and Steven most certainly achieved this.
Establishing his first online marketing agency in 1998, and Honeyweb PTY LTD in July 2007, Steven has nearly 20 years' experience developing successful online marketing solutions for well over 500 clients.
Steven's favourite quote: “It’s nice to be important, but it’s more important to be nice.”
4 Instagram Contest Ideas to Engage Your Followers
Do you want more engagement on your Instagram profile?
Have you considered rewarding your followers with a giveaway?
Instagram contests give people an entertaining reason to interact with and promote your business and products.
Discover four types of Instagram contests that will engage your fans, as provided by Michael Georgiou from Social Media Examiner, such as:
- Host a Like-to-Win Contest
- Launch a Selfie Contest
- Run a Hashtag Contest
- Design a Voting Contest
Click here to read the detailed post. Source: Michael Georgiou
Discover how our social media package will ensure your business engages with your Instagram audience by clicking here. Contact us here.
Study: Gen Xers Are More Addicted To Social Media Than Millennials
According to a new Nielsen report, when it comes to social media, Gen X (those aged 35-50) appear to have a great addiction to social media than their younger sibling, Gen Y
The study found the Xs spent an average of 6 hours 58 minutes a week on social media networks, compared with the Ys 6 hours 19 minutes.
Neilsen also discovered that Facebook was the most popular social media platform on smartphones with about 178.2 million unique users in September.
Instagram was next with 91.5 million unique users, followed by Twitter, with 82.2 million unique users.
These figures are indicative of how influential social media truly is, which is definitely an advantage for businesses who are attempting to market their brand online.
Download the full report here. Source: B & T News
Click here to read how we can use social media to enhance your business' online presence, ultimately increasing your online sales. Click here to contact us.
How to Make Your Instagram Account Impressive
Did you know that Instagram has more than 500 million monthly active users?
So how do you go about getting more followers for your business?
For starters, it's important to post more and make sure you understand the network's algorithm.
To lead you to a steady follower growth and increased engagement, Nathan Chan from Entrepreneur has listed three of his best Instagram management tips, consisting of:
- Post on Instagram one to three times per day
- Understand the Instagram algorithm
- Think carefully about your captions
Access the detailed article here. Source: Nathan Chan
Click here to learn more about how we can manage your business' Instagram account and boost your total followers. Contact us here.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
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