Honeyweb Blog / Technology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Reasons to Use Facebook Messenger for Business – From Facebook
“Why should businesses care about messaging?”
This seems to be a key question Facebook has been trying to answer since the launch of their Messenger platform a year back, where Zuckerberg and Co. outlined a new world of Messenger Bots - of immediate connection between brands and the billion plus Messenger users, who are spending more and more time in the app every day.
Five reasons to use messaging include:
- "The entire world is messaging”
- “Messaging is more than just a simple communication channel”
- “Distributing messaging experiences is frictionless”
- “Messaging experiences are social by nature”
- “This consumer shift is happening faster than the mobile disruption”
Read the full article here. Source: Andrew Hutchinson
Learn more about our Facebook Business Page services here. Click here to start a conversation with us today!
Making Facebook Advertising Work for Your Business
Why should businesses invest in Facebook advertising?
According to Buffer, “91% of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than 1.18 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram.”
Social media advertising is the most cost-effective way to advertise in this day and time, with Facebook leading the way with the various, and amazing, options available to businesses.
When starting a Facebook ad, there’s a process you walk through in the Ads Manager to help you set up the right ad, and maximize it for the best results.
Access the full post here. Source: Mandy Edwards
Honeyweb are Facebook Advertising specialists - contact us today by clicking here to discover how we can help your business' performance boost!
Google and Facebook Run 57% of All Digital Advertising Worldwide
As the digital advertising industry grows, so do Alphabet Inc. subsidiary Google (GOOG) and Facebook Inc. (FB)
Estimates about the exact market share of both companies differ but the consensus is that the two behemoths dominate the industry.
For example, according to one estimate, they are responsible for 57.6% of total market share or about $0.60 of every dollar spent on digital advertising.
Jason Kint from Digital Content Next puts that figure even higher estimating that Google and Facebook accounted for 90% of all advertising growth during the third quarter last year.
Learn more here. Source: Rakesh Sharma
Does your business' Facebook need advertising? Click here to learn more about our services or here to contact us.
Perfect Your Facebook Advertising Landing Page with Honeyweb, the Facebook Advertising Specialists
When it comes to Facebook advertising, your first challenge is to attract people to come and look at your landing page. The second challenge, is to convince them that your product is, quite simply, amazing
If your ad campaign has the average click-through rate of 8%, but only 12% of those people convert on your landing page, the real conversion rate of your campaign is 0.96%.
So, what do you do when your landing page’s conversion rate is too low?
Here are 10 Crucial Elements of Facebook Ads Landing Pages you need to know now:
1. Irresistible UVP (Unique Value Offer)
How are your visitors profiting from your landing page? What are they getting out of it? The tangible benefit and value of what you’re offering is what you need to focus on to get click throughs. Make sure your proposition is about the customer, not the product.
2. Must-click call-to-action (CTA) buttons
If there are no CTAs on your landing page, your client will leave without converting which is problematic. There should be clear, relevant CTAs throughout your page – and the more contrasting they are, the more likely they will attract attention and thus generate new leads. Action words (i.e. Start, Do, Claim) result in higher conversion rates, also.
3. Excellent copywriting
Forget any irrelevant information and only include material regarding conversion. Remember, your landing pages should reflect what the customer wants, don’t mislead them with unnecessary information.
4. Highly relevant images
All images are important on landing pages – they should be of high quality and contribute to the visitor’s final conversion. These graphics may even be used as visual solutions for customers’ queries.
5. Short and sweet opt-in forms
After a visitor lands on your landing page and is convinced your product is right for them, it’s your job to turn them into a customer – this is achieved via an opt-in form. In regards to asking client questions: seek the information necessary to qualify your leads and to determine their personal customer experience.
6. Undisrupted flow
A clear flow of text and images is crucial for success. It’s also important to ensure each new paragraph links (logically) from the previous one. Keep your messages consistent on Facebook landing pages, you don’t want to confuse your visitor and deter them from considering your product or service.
7. Customer testimonials
People often look for social proof before they purchase a new product, and this often comes from customer testimonials. Placing several of these on your Facebook landing page will more likely increase the trust visitors have in your brand, leading to higher leads, conversions and sales.
8. Additional social proof
To differentiate your brand from the many others in the market which are similar in their features, evidence of branding and customer experience is needed. To gain more trust, more social proof is needed.
9. Helpful live chat
This tool answers questions put forward by visitors, and is effective in closing additional deals. It’s worth considering using a timer on live chat pop ups, to allow the customer to browse and focus on the potential of your products/services.
10. Perfect mobile experience
It’s a necessity for brands to understand the importance of mobile landing pages. As stated in AdEspresso mobile ads formed 80% of Facebook’s ad revenue in Q4 of 2016. Mobile landing pages should be direct in their message as opposed to desktop sites.
Source: AdEspresso
Are you ready to generate more leads, sales and customers for your business? We can help you! Click here to learn more about our Facebook Advertising expertise and watch your conversion rates rise as a result. Click here to contact us today!
Five Email Marketing Secrets that will help Businesses Escape the Dreaded Spam Folder
We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing
At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread.
As a business reaching out to customers through email, how can you keep your message from getting ignored or worse, moved to the spam folder?
Here are five email marketing secrets every small business needs to know, provided by Pia Rios from Dynamic Business:
- Play by the rules
- Choose Quality over Quantity
- Use Sticky Subject Lines
- Make very click worthwhile
- Stay committed
Read the full article here. Source: Pia Rios
Click here to discover how we can help you send informative and engaging emails to your subscribers. Click here to discuss ideas!
3 Ways to Find Prospects Using Twitter
Need more leads and prospects? Looking for creative ways to generate leads with Twitter?
Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place.
In the article below, you’ll discover three ways to find your next customers on Twitter, including:
- Automate a Search Funnel to Find People Who Tweet Qualifying Keywords
- Use Twitter Ads to Drive Traffic to a Lead Magnet Landing Page
- Broadcast Live Video to Warm Up Prospects
Access the full post here. Source: Andrew Pickering
Looking to create leads for your business? Let us help you with our social media management packages! Click here to learn more or here to contact our social media experts today.
Write Content with an SEO mindset
One of the most important components of a web marketing campaign today is to have a content marketing strategy in place
However, not just any content will do.
To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also attracts the search engine spiders and delivers organic traffic to the website, it must be created with an SEO mindset.
Here are 5 things that must be done in order for content to improve SEO efforts, thanks to Nick Stamoulis from Brick Marketing:
- Content and SEO teams must work together
- Conduct keyword research
- Review existing keyword data
- Produce robust content
- Measure content performance
Read the full article here. Source: Nick Stamoulis
Are you customers finding you? Click here to read how we can help your business be found on search engines like Google. Click here to contact us today!
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