Honeyweb Blog / Technology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
10 Reasons to Create a Simple Small Business Marketing Plan
A marketing plan outlines all the important pieces needed to successfully and consistently market your business
A marketing plan does not have to be lengthy or complicated.
Creating a simple marketing plan is something every small business should have to guide your efforts and keep you focused on your goals.
Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a realistic but simple marketing plan.
Read more here. Source: Debra Murphy
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Why Your Database is Your Most Valuable IP (Internet Protocol)
In Sharon Williams' opinion, your company’s database not only plays a crucial role in your success, it’s the single most important asset you own
If you have started a business or you work for a company, your personal database remains your very own intellectual property.
It is unique to you and should be protected and nurtured.
After all, if all goes belly up in your business or your career – heeding a few privacy opt-in or employment laws – you can open up tomorrow and transact with all those who already know, value and trust you.
Read more here. Source: Sharon Williams
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Snapchat launches new Facebook-inspired ad technology platform
Snapchat has launched a bigger and better advertising platform that aims to grow revenues
Snapchat is launching a new Facebook-inspired ad platform.
To date, the Snapchat API has benefited more than 100 brands.
With the help of marketing technology platform 4C, US brands like Gatorade and Nissan have already captured the eyeballs of millions of Snapchat’s users.
Read the full article here. Source: Tamar Weinberg
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10 things you should be doing now on social media to grow your business
Looking to increase your brand's reach on social media?
Social media is one of the most cost-effective ways to connect those internet users with your business.
Fortunately, columnist Will Scott from Marketing Land has 10 tips that will help you draw in new customers and build your business.
Here are three of the 10 tips to make sure your business is using social media effectively:
- Make sure you’re on Google and Facebook
- Make your own personal social media accounts
- Diversify your social media presence
Read the full the full 10 tips here. Source: Will Scott
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11 Google Tricks That Will Change the Way You Search
Google Search's learning curve is an odd one
You use it every day, but still all you know is how to search. But the search engine has plenty of tricks up its sleeve.
Here's three of the most useful Google search tricks, from basic tips to new features just recently released:
- Use quotes to search for an exact phrase
- Use an asterisk within quotes to specify unknown or variable words
- Use the minus sign to eliminate results containing certain words
Read the full list here. Source: Jack Linshi
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Law firm under fire after posting drink driving memes on Facebook
A law firm that posted several jokes about drink driving on Facebook has been advised by the New South Wales Attorney-General's office to change its advertising strategy
The Sydney Drink Driving Lawyers Facebook page, which has more than 6,000 "likes", shows several "memes" — internet slang for photos with jokes attached to them — about drink driving.
The page is run by the firm Sydney Criminal Lawyers.
One photo on the page features a disabled car bay and the text: "Every 48 seconds, a drunk driver makes another person eligible to park here."
Read the full article here. Source: Riley Stuart (ABC News)
Ensure your business' Facebook page is professionally managed in order to avoid legal disputes such as the above. Learn how we can help here, or contact us here.
12 Facebook Ad Fails
Facebook advertisements need to be properly orchestrated, in order to lure customers into making purchases
Be it driving conversions via the social platform or clicking through the landing pages, amplifying sales is of paramount importance and companies must immediately fix the inadequacies associated with the existing advertisement campaigns— especially over Facebook.
Generic ads have lost their steam and 2017 is an era of personalised advertising. Facebook, fortunately, offers everything necessary for this perfect concoction but it would be appropriate to take a closer look at the lingering mistakes and fixes for the following:
- Mundane Images
- Incorrect Targeting
- Lack of innovation
Read the full article here. Source: Richard Smith
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