Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
For Success In Social Media, Conversation Is Not Enough, You Need Narrative
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their self-narratives, not their conversations.
Let’s begin with a couple of "So What?" questions: A brand has 20 million Facebook likes. So what? A brand’s tweet "breaks the Internet." So what? What’s achieved, other than an honorable mention at Cannes? A paradigm shift is needed: from conversation to narrative.
The best social media campaigns of 2014
Social marketing has proven to be an innovative way for brands to connect with consumers, and this year has been no exception. Let's take a look at the top five.
The world of social media is ever-changing and brands are experimenting more and more with how to get the most impact from their social campaigns. What I find most interesting is the decline in Facebook marketing. Is this a result of all the new changes Facebook has made to make it harder for marketers to reach their audience? Maybe. Regardless, Facebook isn't the only network in the deck. And there were plenty of innovative and creative campaigns this year.
10 Successful Facebook Marketing Examples
Do you use images in your social media marketing? Are you interested in finding ways to create more shareable visual content quickly and easily?
To learn how to create shareable images that enhance your social media marketing, I interview Kim Garst.
How to Create Social Media Images That Support Your Brand
Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company’s images more recognizable?
Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity.In this article you’ll discover how to use simple design tactics to help your audience instantly associate your pictures with your brand.
How to Measure Your Social Media ROI Using Google Analytics
Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics?
In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business.
How to Improve Your Social Media Ads Using Brain Science
Are you advertising on social media? Do you want more attention for your social media ads?
The way you design your ad impacts how much attention it gets with social media.In this article you’ll discover what the brain pays attention to and tactics for holding that attention.
How McDonalds Wins in Social: Ranking at Number One
The restaurant industry is fully immersed in social. Everyone from your favorite fast food chain to the neighborhood diner is using social media to advertise products and connect with fans. But is everyone succeeding?
We at Sprinklr decided to investigate which restaurants are winning in social and which ones have room for strategic improvement, using data harvested from ourSocial Business Index. We crunched the numbers and ranked the top 25 performing brands across multiple metrics. To see the full rankings and dive deeper into the
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