Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Who should handle social media?
There is no perfect system or right way to nimbly and effectively manage social media. Your current results from earned media and engagement should be your guide on whether you have a successful structure in place or not. But no matter how your social is handled, strategy and creativity should live together in harmony.
It's been a decade since Facebook launched, and brands have many options for managing social media. They include keeping the function in-house, leveraging their PR firm, hiring specialized social agencies, or working with a full-service shop that also handles all brand creative work. None of these options are mutually exclusive, as multi-organizational hybrid models are popular as well.
Social Sharing Habits: New Research Reveals What People Like to Share
Are you curious about which type of social content gets the most shares? Are social shares part of how you measure social marketing return on investment (ROI)?
Do you wonder which social channels’ users share most frequently?
In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.
6 Things We All Need to Stop Doing on Social Media Now
Social media slip ups are embarrassing at best and brand damaging at worst. There’s no reason to learn lessons the hard way — especially if someone else already has. Here are six social media marketing habits that need to kicked to the virtual curb.
Check out our latest blog post, 6 Things We All Need to Stop Doing on Social Media Now by Hayley Mullen, to read on.
How to Measure Social ROI on Facebook Ads
Are you running Facebook ad campaigns to increase engagement? Wondering how to measure the short and long term impact?
When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.
In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.
Facebook Is Still King, But Teens Are Warming To Snapchat
Quarters of American’s aged 12 to 24 use Facebook, but just as importantly, two other Facebook properties, Instagram and Whatsapp make the top 10. The other social belle is Snapchat which now attracts comfortably half of the teeny bopper set.
According to a blog by Edison Research and Triton Digital their Infinite Dial research, “… has been tracking social media usage since 2006, and has tracked the shifting usage of various platforms from MySpace to WhatsApp over the past 10 studies.”
How to Use Facebook Video Cards for Business
Do you use your Facebook Profile for business? Want a quick and easy way to say thank-you?
Facebook video cards make it easy to say thanks to clients, employees and business partners.
In this article you’ll discover four ways to use Facebook video cards to strengthen your professional relationships.
Will Facebook’s New Ad Features Help Social Marketers Increase Conversions?
Facebook has been busy rolling out new features for advertisers. After several iterations of AdWords-esque reporting tools (including a brief run with something actually called Quality Score), they have now announced their new Relevance Score.
Just a few days later they announced Product Ads, a new feature that will allow businesses to showcase multiple products.
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