Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Creative Ways to Grow Your Email List
Want to grow your email list? Got a blog?
New tools and placement options have made it easier than ever to create an offer that compels blog visitors to share their email address with you.
In this article you’ll discover five unique ways to grow your email list from your blog readers.
How To Use Priming To Improve UX
Watch the trailer for The Hateful Eight, and then fill in the blanks:
K I _ _
Because of priming, you’re most likely to spell k-i-l-l because of the violent images in the video clip. You’re highly unlikely to fill in the blanks to spell k-i-s-s or k-i-n-d, or anything else really. Priming is a popular strategy to influence human behavior, and it’s one that has been studied extensively for quite a while.
The Top 5 Marketing Discoveries of 2015 > 12 months of research in just 60 minutes
In this 60-minute webinar replay, the MarketingExperiments team looked analyzed thousands of hours of research from 2015 to bring you the five of most surprising, actionable discoveries from the year. These simple principles will help you to strengthen multiple aspects of your digital campaigns with simple techniques, from subject lines and calls-to-action to visitor engagement and mobile design.
With new year on the horizon, December is the time to make sure that all of the elements of your digital marketing campaigns are as effective as they can be. Watch the video above to learn quick, actionable tactics for improving your marketing collateral in time for the new year.
Is Egocentric Copy Alienating Your Prospects?
Do you know what the most common advice is for people trying to make new friends? Stop talking about yourself and ask about the other person.
People love to talk about themselves, so by giving into the other person’s desire to do so, you come across as ultimately likeable.
Well guess what? The same is true of landing page copy.
How Your Content Affects Your Email Deliverability
When you create great content, you’re not only working on engaging your subscribers with your current campaign, but you’re continuing a dialogue that started from the time they signed up.
Strong and continued subscriber engagement isn’t just a great stat for marketing meetings it is an identifiable and important metric for email deliverability.
5 Growth Strategies for Cultivating Email Subscribers
Have you ever watched a nature documentary where they show all the animals gathered around the watering hole? Did you know that these animals return to the same watering hole over and over until they leave ruts in the ground?
What does my email subscriber strategy have to do with animals at a watering hole you ask? It’s an appropriate analogy to describe a consistent, reliable source of sustenance that draws in new subscribers and causes them to return time after time.
4 new rules of food marketing
The world of food marketing is constantly evolving, and just like the food and restaurant industry itself, shifts in trends and taste mean that a different approach needs to be taken to market them. Whether you are responsible for marketing a food product or a restaurant, you have no doubt seen some of the trends that are driving a shift in marketing strategies and tactics.
We are going to discuss five rules of food marketing you should pay attention to this year.
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