Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Email Marketing Myths Debunked
Back in 1978, Gary Thuerk sent the first mass email to about 400 people. He used the Advanced Research Projects Agency Network because the Internet as we know it didn’t exist yet. That email was about products made by Digital Equipment Corp and it resulted in $13 million of sales. Thus, email marketing was born.
Email marketing predates social media by about 25 years, and, in a business easily seduced by the new, email marketing seems to have lost its glamor. Indeed, there is a misperception that it doesn’t work anymore. People think it is too old. It’s tired. It’s not social enough.
Digital Advertising Now Helping Itself To A Third Of The Budget
Digital advertising continues its takeover with a new report from media network GroupM saying it eclipses a third of the media budget. It’s up to 31 per cent of measured ad investment from 28 per cent in 2015. And is set to surpass $US160 billion this year.
And programmatic trading of the ads constitute of third of that segment. The report, Interaction 2016, looks at the continual influx of digital advertising, the issues surrounding it, user behaviour and technology.
Email Language That Works: 5 Subject Line Tricks
By 2017, 132 billion business emails will be sent every day. With roughly 1 billion email accounts, that is an average of 130 emails sent and received—and that is just the business emails. Consumer and personal email statistics are much, much higher.
Add to that, the fact that most emails are now opened on mobile devices—anywhere between 45 and 75 percent, depending on the statistic you look at.
Make Your Cold Prospecting Emails Feel a Little Less Cold
I just met you, and this is crazy, but here’s my number, so call me maybe?
I’m talking about cold prospecting emails: reaching out to someone you don’t have a direct relationship with and starting a conversation. Now, this isn’t about blasting them with info about your business. It’s aboutproviding immediate value and serving up an irresistible next step.
Content Marketing: 10 Red Hot Tips On Giving Audiences What They Want
Content marketing – the new buzzword that everyone is apparently now doing, even if they’re not doing it all that well.
But according to DWA head of intent APAC Aryeh Sternberg, there’s a sure-fire method that will kickstart your strategy, a method he divulged to both B&T and the many Ad:Tech attendees at yesterday’s conference.
Are You Struggling With Content Creation Ideas For Your Industry?
Do you ever find yourself writing content that you are not excited about? Or you are trying to rank for specific keywords, but the content is unlikely to engage your audience? Or do you just have a boring industry that you think is impossible to create engaging content for? Well say goodbye to lacklustre content in this guest post from Chris Hogan, CEO and Founder of MeMedia.
Remember you are targeting an audience that wants to read what you’ve got to say, that is interested in what you have to offer – that you can help. The secret to creating content for your industry is similar to a well made drink.
The Advanced Guide to Transactional Emails That Convert
In 2008, Seth Godin published a list of things that “every good marketer knows”. Among that list was: “Anticipated, personal, and relevant advertising always does better than unsolicited junk.” His conclusion was that there is a very big difference between knowing and doing.
Good marketers continue to send unsolicited junk. [Tweet It!]
Transactional emails are the key every good marketer is talking about, but that few are doing something about.
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