Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Creating Content Your Customers Will Love
Content marketing may have been crowned 'king' by digital marketing experts, but many companies are still struggling to figure out exactly how to make it work for them. After all, it isn’t as simple as publishing a bunch of blog posts or starting a monthly newsletter. You have to find something meaningful to say, and deliver the message at the right time.
So where on earth do you start?
By Lynn Morrison
socialmediatoday.com
Think Your Content Marketing Plan’s Finished? Think Again
I call the content marketing planning process“swallowing the elephant.” It takes several months to do it right, and the work is detailed, grueling, and all-consuming – so much so that it’s easy to forget that the end of that process is just the beginning of your execution phase.
So here’s what often happens: The blessed day comes when you actually have a final, approved plan. And before you’re even halfway through your happy dance, you realize you have no bloody idea what to do next.
By Bob Keaveney
socialmediatoday.com
How to Curate Content Without Being Mindless and Mundane
“Content curation not only alleviates the pressure of having to devote valuable time to creating original content, but it also adds credibility and third party validations to your efforts.”
~ Jason Miller, LinkedIn, from "The Power of Content Curation" by ScoopIt
How many times have you seen a blog post or book chapter begin with a quote from a subject matter expert? It’s called content curation.
By Barry Feldman
socialmediatoday.com
Marketing to Millennials in 2017: 5 Things to Change in Your Business
Marketing to Millennials is hard. Millennials are known to be heavily budget conscious, underemployed, and skeptical consumers, traits that can make them difficult to get a hold on.
However, this situation is slowly changing. 2017 is predicted to be the year of Millennials becoming real consumers. Finally, many of this generation are starting to earn money, giving birth, and moving into positions in industry with significant spending power. It’s estimated Millennials will be spending $10 trillion over their lifetimes as consumers, in the U.S. alone.
Because of this shift, now is exactly the right time to face the challenge and finally make your marketing Millennial-friendly. Here are some key tips.
By Aleh Barysevich
3 Often Overlooked Digital Marketing Truths
The digital marketing landscape moves quickly, so fast that it’s hard for anyone to keep up. Trust me, I write about the latest social media and digital marketing news every day, and even then, there are still plenty of surprises.
And amidst all this noise there are some elements that require regular reiteration or clarification from time to time.
By Andrew Hutchinson
socialmediatoday.com
A Quick Primer on B2B Conversion Optimization
Conversion optimization is a little different if you’re in B2B.
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea.
By: Alex Birkett
conversionxl.com
How to Optimize for a Lasting Positive Memory
Every company wants their visitors (i.e. potential customers) and customers to leave their site with a lasting positive memory. Of course, that’s much easier said than done when you consider technical issues, copy confusion, price barriers and the like.
If you want to bring a smile to people’s faces when they hear your company name, you’ll need to understand how memory works and how you can design for it.
By: Shanelle Mullin
conversionxl.com
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