Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
9 Rules For Emailing From Google Exec Eric Schmidt
Communication in the Internet Century usually means using email, and email, despite being remarkably useful and powerful, often inspires momentous dread in otherwise optimistic, happy humans
The following are three of Eric Schmidt and Jonathan Rosenberg's personal rules for mitigating that sense of foreboding:
- Respond quickly
- Be crisp in your delivery
- Clean out your inbox constantly
See the full list here. Source: Time
Need help with your email marketing strategy? Learn how we can help here or get in contact with us today by clicking here.
Honeyweb Staff Introductions: Steven Hamilton
Steven Hamilton (Managing Director of Honeyweb Online Marketing Solutions)
Steven is an ex AFL/SANFL professional footballer, having played for the North Melbourne Kangaroos and the North Adelaide Roosters. He played in the successful North Adelaide premiership team in 1991.
Due to injuries, Steven decided to retire from professional football and concentrate on a career in design, illustration and sales.
It was during this time Steven discovered a little thing called the Internet. Instantly seeing its potential, he quickly joined Global Internet Directories as a sales agent and soon excelled, winning the “Australasian Sales Achievement Award for 1997.”
With Steven’s design background, it soon became apparent the majority of websites were being designed by computer experts and lacked the professional appearance produced in traditional media. It was time for this to change, and Steven most certainly achieved this.
Establishing his first online marketing agency in 1998, and Honeyweb PTY LTD in July 2007, Steven has nearly 20 years' experience developing successful online marketing solutions for well over 500 clients.
Steven's favourite quote: “It’s nice to be important, but it’s more important to be nice.”
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Two-Thirds Of Global Ad Spend in 2016 Was Still Offline (And Why We’re Witnessing The Rise Of Snapchat)
One of the planet’s top tech sharemarket watchers, Mark Mahaney, has told a conference in the US that although the likes of Facebook and Google will continue to soak-up advertising dollars, 66 per cent of current global ad spend actually remains offline (that’s TV, print, Radio and the likes).
Mahaney, who is the MD of the Canadian-based RBC Capital, was speaking about Facebook’s future at the Business Insider’s Ignition conference in New York last week.
By B&T Magazine
bandt.com.au
The 10 most engaging emails of 2016
It's the holiday season, which means it's the time of year when email inboxes seem ready to burst with email. As I sit here writing this on Cyber Monday I can practically hear my email accounts groaning under the volume. And why not? Email marketing continues to be the best marketing tool for keeping customers engaged and spending money with your company. As we come to the end of 2016, we look back and think about how busy it's been in the email space.
Zeta Interactive bought Acxiom Impact. Experian announced it was looking for a buyer of its marketing services (email) unit. There were senior management changes at Epsilon and MessageGears, as well as continued growth of the new European providers like Selligent, Emarsys, and Adestra. All these changes and then some could take up several pages of text, but that's not what we're here for right now because the holiday season is also when we traditionally come up with our "10 most engaging emails of the year" list. Faithful readers will recall that earlier this year we wrote about the five most engaging email campaigns of the year up to that point. Now we return to singling out specific emails to share with you.
By Chris Marriott
imediaconnection.com
How to Predictably Fill Your Funnel Using Account-Based Marketing
Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach.
Just put the finishing touches on a new cold email campaign? 2009 called and wants its tactic back. People are getting more emails than ever before. Even despite the increase in deliverability problems plaguing campaigns. These cold email attempts are as generic, indistinguishable and therefore ignored as all of your competitors’ similarly cold, half-assed efforts.
It’s no wonder why CTRs and conversions look so… average.
By Brad Smith
unbounce.com
4 Digital Marketing Tips for the Holidays
During the holiday season, there are opportunities galore for digital marketing. This is the time when people set out to buy gifts for friends and family, and while they’re doing that, they might also decide to buy something for themselves. Who can resist the displays, the discounts and the urge to indulge in some retail therapy while everyone else is doing the same?
Holiday shopping increased by 12.1% between 2014 and 2015 and there’s no reason to believe there won’t be an increase again this year.
By Brad Friedman
socialmediatoday.com
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Testimonials
"I have been meaning to contact you and let you know that the new mailing system through Honeyweb is working great for us. It is great to look at the stats from each mail out and the fact that we can see all the emails have gone out as we were unsure how many were going out through our previous system. This has really been a positive advantage to our company and we are looking forward to introducing this process to our sister company MediPro over the next few months."
Tim Cawte
Media Promotions
