Honeyweb Blog / Ecommerce
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How To Use Priming To Improve UX
Watch the trailer for The Hateful Eight, and then fill in the blanks:
K I _ _
Because of priming, you’re most likely to spell k-i-l-l because of the violent images in the video clip. You’re highly unlikely to fill in the blanks to spell k-i-s-s or k-i-n-d, or anything else really. Priming is a popular strategy to influence human behavior, and it’s one that has been studied extensively for quite a while.
The Top 5 Marketing Discoveries of 2015 > 12 months of research in just 60 minutes
In this 60-minute webinar replay, the MarketingExperiments team looked analyzed thousands of hours of research from 2015 to bring you the five of most surprising, actionable discoveries from the year. These simple principles will help you to strengthen multiple aspects of your digital campaigns with simple techniques, from subject lines and calls-to-action to visitor engagement and mobile design.
With new year on the horizon, December is the time to make sure that all of the elements of your digital marketing campaigns are as effective as they can be. Watch the video above to learn quick, actionable tactics for improving your marketing collateral in time for the new year.
How to boost your e-commerce performance
With dwindling shopper attention spans, any site delays can send your customers running. Ensure their satisfaction with these suggestions.
Research by Microsoft, Pew, and a host of other sources confirms what many have suspected for some time: tech gadgets are having a "shortening" effect on our attention spans. This has numerous long-term implications for our nation's education system and workforce...but in the near-term, it has implications for anyone running an e-commerce site.
By 2020 Half Of All Business Revenue Will Be Digital & Most Are Unprepared
Think of it as the digital majority moment, the point when most revenues are influenced by digital. In the retail sector it’s already true. Now a new report suggests that by 2020 digital will influence 47% of revenues across a wide range of industries according to the study by Forrester research and Odgers Berndtson.
In turn this is drive the global B2B ecommerce market revenues into the stratosphere with Forrester prediction $1.3 trillion in sales with five years.However the grim conclusion of the study’s authors is that most of today’s companies are unprepared for this change. Despite this, executives are hugely optimistic about how digital will change their business according to Nigel Fenwick, writing on a Forrester blog.
5 Ways Online Retailers Are Handling Marketing All Wrong
Established e-commerce brands are the model all marketers should aspire to, hoping to achieve the booming success of the e-commerce sector, where sales as a proportion of total retail have risen by a factor of seven [Opens in a new window] since 2002 and a compounded 10 percent growth rate is expected right through to 2017 [Opens in a new window] .
Or so you'd think.
Thing is, though, e-commerce growth is stagnating due to an ever-growing number of participants. While big players like Amazon.com and eBay have businesslike marketing that gets the job done, and smaller guys like Naked Wines or Dollar Shave Club exhibit flashes of brilliance, most online retailers aren't seeing anything like the revenue they could. Why? Their marketing just isn't good enough.
Aussies Set To Spend $7 Billion Online Over Christmas Says Adobe
Get ready to splurge, Australia! An analysis by Adobe of over one trillion retail web site transactions over the last seven years, along with 350 million stock keeping units (SKUs) suggests seven billion dollars will be spent online in Australia this Christmas season.
Adobe has a solid track record making these calls and last year its Cyber Monday and Thanksgiving predictions came within two per cent of the mark.
Sydneysiders Spend Double On Online Transactions As Melburnians
The latest quarterly Online Retail Report from eWAY has revealed Sydneysiders are now the biggest online spenders in Australia, overtaking Melbourne by 5.7 per cent and spending more than double the amount per transaction.
eWAY, which processes a quarter of all online spend in Australia, reported Australians spent $4.98 billion online in the third quarter of 2015, a 15.2 per cent increase on the previous comparable period (PCP). Online retail sales for this year to quarter end are $14.3 billion, with yearly totals tipped to surpass the 2014 record of $16.6 billion reported by eWAY.
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