Honeyweb Blog / Ecommerce
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)
If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one….
The cart abandonment campaign.
Why?
Because after sending millions of different lifecycle email campaigns, win back, promotional emails, replenishment, welcome series and more, we’ve seen this campaign prove itself as the biggest money maker by far, plus it’s conversion rate to sale (due to customers being deep in the buying cycle) is a lot higher than most other campaigns due to buying intent.
By Tom Krawiec
conversionxl.com
E-Commerce SEO is Costing You Big Time, Here’s How to Fix It
An e-commerce company may be faced with a limited budget and staff, leaving those on the team to juggle many different marketing tasks that may not be their area of expertise. Even a marketing pro that has SEO knowledge has not necessarily kept up-to-date on all the possible SEO information currently available. The result is that mistakes happen with your e-commerce SEO, which could be minor but that are still costing you time, money, and return on investment.
Here are some of the most common e-commerce SEO mistakes that happen and some ideas on how you can fix them:
By John Rampton
Infusionsoft
Study: Two-Thirds Of Aussies Base Online Shopping Decisions Based On Delivery
Nearly two-thirds of digitally savvy consumers report basing a purchase decision on delivery options. And they warn that they often abandon shopping carts before orders are submitted if the process is cumbersome.
The findings, from an Accenture study called Differentiating Delivery: How to Win the eCommerce Battle, suggests that the right delivery partners, easy website navigation and multiple shipping options are critical success factors for etailers.
[B&T Magazine]
Posted byB&T MAGAZINE
SaleCycle Report Shows Australia Has World’s Highest Online Retail Cart Abandonment
Behavioural Marketing Solutions Company SaleCycle, has released the results of its Remarketing Report for Q2 2016 ahead of the Sydney Online Retailer event, which says that Australian online stores had the highest cart abandonment rate globally last quarter and are performing worse than their international competitors, particularly in fashion.
Taken from a consolidation of statistics from over 500 global retail, travel and fashion brands, the report reveals key cart abandonment and remarketing statistics.
[Karen Terranova]
Posted byKAREN TERRANOVA
The evolution of consumer behavior and how to maintain your market share
Consumers are doing more of their own research and purchasing through various channels. Here's how you can stay on top of the game.
Consumers are becoming more and more savvy when it comes to purchasing. Staying on top of trends is obviously of the utmost importance because doing so will help you to stay in touch with your consumers. You'll be able to have a constant, engaged dialogue with consumers that will keep your brand on the top of their mind. Tara Vollmert, senior shopper insights manager at Kimberly-Clark, speaks to iMedia about the importance of a consumer-centric game plan.
By Tara Vollmert
iMedia Connection
What Do You Do When Your Customers Are Afraid To Shop Online?
You and I may have a hard time believing it, but many people are afraid to shop online.
Now, as someone who regularly makes ridiculous impulse purchases, I never second guess entering my credit card information online. In fact, I just bought a Led Zeppelin coffee mug in the time between writing and editing this article. You, too, probably regularly buy books, movies, clothes, and software online.
By: Alex Birkett
ConversionXL
Report: 84% Of Aussies Would Buy More Stuff If Internet Speeds Were Faster
A new study by Accenture demonstrates how Australia’s perceived poor telecommunications and internet speeds parlays into poor economic performance.
Australia’s political leaders have been debating how best to deliver broadband for well over a decade. Almost all of that debate is framed around the NBN. In that same time the world changed under their feet and commerce starting moving aggressively online and into mobile.
[B&T Magazine]
Posted byB&T MAGAZINE
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