Honeyweb Blog / Ecommerce
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business & Marketing
Worldwide, there are 467 million LinkedIn users
LinkedIn is the most popular social network for professionals and one of the top social networks overall.
But are you using LinkedIn to its fullest potential?
LinkedIn can be extremely powerful - especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve.
So to help you learn how to use LinkedIn effectively, Pamela Vaughan from Hubspot.com has put together a detailed guide of LinkedIn tips you may be overlooking... but definitely shouldn't. These include:
- Customise your public profile URL
- Add a LinkedIn background photo to your personal profile
- Create a Profile Badge for your personal website or blog
- Optimise the anchor text for the blog/website links on your LinkedIn profile
- Search engine optimize your LinkedIn profile
Click here to read the full guide. Source: Pamela Vaughan
Do you need your business' LinkedIn page monitored? We offer this service as part of our Social Media management package. Click here to learn more or here to get in contact with us.
Climbing the Google Ranks: Three Key SEO Tips
There’s no doubt about it: if e-commerce is the industry you are in, then ranking highly on Google is a must
When was the last time you performed a Google search and clicked on the second page of the search results?
In fact, when it comes to online shopping, many people don’t even scroll right down to the bottom of the first page of the search results, which means that in order to remain competitive, you need to be as high up on the search engine rankings as you possibly can get – or at least, rank higher than your competitors.
This being said, it’s one thing to know what you need to do, and quite another to figure out how to do it.
When it comes to improving your site’s ranking on Google, there are three letters you need to know: SEO (Search Engine Optimisation).
Access the full article to learn some valuable new tips to improve your website's SEO here. Source: Michelle Chau
Learn more about how we can manage your site's SEO results through targeted advertising here. Contact us today by clicking here.
Inbound Marketing vs. Outbound Marketing
When the majority marketers today talk about how they generate leads and fill the top of their sales funnel, most say outbound marketing.
So what is outbound marketing?
Outbound marketing includes trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.
In other words, these methods are described as "outbound marketing" because marketers push their message out far and wide hoping that it resonates with that needle in the haystack.
Brian Halligan believes outbound marketing techniques are getting less and less effective over time for two main reasons:
- People are being inundated with too many marketing interruptions each day
- The cost of coordination around learning about something new using the internet is much lower than attending a seminar or flying to a trade show in Las Vegas
Instead, he advocates inbound marketing.
Learn why by reading the full article here. Source: Brian Halligan
Do you need help with your inbound marketing strategy? Click here to find out how we can assist you and your business.
Three Last Minute Christmas Tips For Online Stores: SaleCycle Chief Revenue Officer
With just a few weeks until Christmas, savvy Australian online shoppers are avoiding the crowded stores and shopping malls and in a race against time ordering their gifts online, hoping to have them delivered on time. In this opinion piece, Chris Brinkworth, Chief Revenue Officer, APAC for SaleCycle, has some last minute tips to capture your audience.
With Australians set to blow their Christmas budgets by more than $600 million this year, astute shoppers are hoping to save hundreds of dollars by shopping online before the mad rush. And online retailers are holding their breath.
By Karen Terranova
bandt.com.au
Implementing Urgency on eCommerce Product Pages For a 27.1% Lift [Case Study]
You’ve likely read about the effectiveness of urgency before. It’s a commonly used tactic, especially in the eCommerce realm.
This case study shows a specific example of how we got a 27.1% revenue lift by adding urgency to the product page.
![Implementing Urgency on eCommerce Product Pages For a 27.1% Lift [Case Study]](https://www.honeyweb.com.au/uploads/blog/mplementing_Urgency_on_eCommerce_Product_Pages_For_a_27_Lift.jpg)
The 10 Most Common SEO Mistakes E-Commerce Sellers Make
E-commerce continues to grow in popularity around the world, as 44% of online shoppers start their buying process with a search engine.
And as such an important purchase channel, you would think e-commerce businesses are ensuring SEO is their most effective digital marketing tool – but that’s often not the case.
SEO is the fifth most effective digital marketing tool for e-commerce acquisition and retention. Social media, email marketing, and other avenues are more effective all around.
So what’s with the disconnect?
By Andrew Raso
searchenginejournal.com
7 Black Friday and Cyber Monday Landing Page Examples [with critiques]
It’s that time again: Holiday shopping season.
And every business is trying to take advantage of the billions of consumer dollars that will be spent over the next four weeks.
By Eric Sloan
unbounce.com
![7 Black Friday and Cyber Monday Landing Page Examples [with critiques]](https://www.honeyweb.com.au/uploads/blog/7_Black_Friday_and_Cyber_Monday_Landing_Page_Examples.jpg)
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