Honeyweb Blog / Ecommerce
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Adobe Acquires Magento Commerce for $1.68 Billion in Cash
Adobe Systems Inc has agreed to acquire e-commerce services provider Magento Commerce for $1.68 billion in cash.
This marks Adobe’s biggest deal in nearly a decade, which caused its stock price to rise around 1 percent.
Following the acquisition of Magento Commerce, Adobe plans to further build on its Experience Cloud business.
By Matt Southern
searchenginejournal.com
Honeyweb are your local e-commerce marketing experts, contact us to discover how we can help your business.
Four Design Learnings From Amazon For Aussie Retailers
Amazon’s arrival in Australia – particularly from a website point of view – could be just the kick in the pants many local retailers need…
Amazon’s arrival into the Australian market heralds a new era for retailers, holding both positive and nerve-wracking connotations.
People want immediacy, functionality and ease when using a website, and with Amazon’s shopping experience being second to none.
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
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Study: 63% Of Aussies Would Shop Online If It Came With (Free) Next-Day Delivery
A new study has revealed that two-thirds of Australians would buy something online if it came with the promise of next-day delivery, however, very few Aussie businesses offer the service.
The latest Paypal mCommerce Index report showed 63 per cent of Aussies surveyed said next-day delivery would entice them to an online checkout, but the figure dropped to 28 per cent for stores that offer a 4-7 day delivery.
By B&T MAGAZINE
bandt.com.au
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The Complete Guide to Writing Product Descriptions That Convert
Most product descriptions are awful. Or worse, non-existent.
Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it.
In fact, some companies do product copy so well that it’s almost a feature of the product itself.
By: Alex Birkett
conversionxl.com
Honeyweb are your Local conversion content experts, contact us to discover how we can help drive more sale from your online shop.
Why Social Media Is The Driver Of Millennials’ Shopping Choices
In this post, US blogger and owner of HowToCreateABlog.org, Jimmy Rohampton, says if you want to understand the Millennial brain, you need to check out their addiction to social media first. This article first appeared on Forbes.com
This article is written in the context of the US market. Millennials are a truly unique generation. Their lives are completely integrated into the tech world, making platforms like social media a prime opportunity for marketers to reach them. That said, they’re also very price conscious.
By B&T Magazine
bandt.com.au
Honeyweb are your Local Social Media Management experts, contact us today to discuss our affordable packages.
Infographic: 90% Of Aussie Shoppers Transact With Three Or Less Brands Online
A new study by the Commonwealth Bank has found that 90 per cent of Australians who shop online interact with three or less brands and while many retailers are increasing their spend on tech (43 per cent), only 11 per cent are increasing their investment in mobile.
The report, titled Comm Bank Retail Insights, was based on the data of 500 local retailers and some $3 billion worth of online spend. You can read the full report here.
B&T Magazine
bandt.com.au
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