Honeyweb Blog / Ecommerce
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Stop Thinking Logically — and Start Thinking Like Your Customers
The environment we’re in when planning marketing campaigns, developing products, and deciphering customer behavior may be hindering us.
It’s a great place to brainstorm and plan with the team.
However, it also forces us to think logically. We’ll do X. Competitors are doing Y. So customers will like our product better and act because of Z.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
6 Ways to Reduce Shopping Cart Abandonment
There are few things that seem like bigger lost opportunities for site owners due to shopping cart abandonment.
The same goes for most shoppers who would prefer to not abandon their cart when they get that far into the purchasing decision mode.
We work hard using search marketing and other marketing strategies and tactics to drive traffic to our ecommerce websites.
By Corey Morris
searchenginejournal.com
Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.
Your Product Isn’t a RomCom, So Why Are You Marketing It Like One?
I just got back from a Value Proposition Workshop and Quick Win Intensive with a not-for-profit trade association.
On the plane ride, I watched the Seth Rogen/Charlize Theron movie “Long Shot.” (Thank you, American Airlines app.)
Here's some examples of how you can overcome its use in your marketing.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Marketing Budget Chart: Is budget size the real challenge? Or is it how you allocate your budget?
When we surveyed marketers about their top challenges, we heard a consistent refrain.
Budgets were among the top challenges. Year after year. For all different types of marketers.
But this (perhaps) provocative article shows that marketing number in context of the business as a whole.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local business marketing experts, contact us to discover how we can help your business.
Reprioritize Your Marketing Spend and Transform Your Results
What if you cut your budget 60 percent but achieved four times the profit?
In this video, Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment.
Whether you’re a small entrepreneur or the CMO of an enterprise, this series can help you optimize your marketing strategy, budget, and planning.
By Flint McGlaughlin
marketingexperiments.com
Honeyweb are your local business marketing experts, contact us to discover how we can help your business.
Google Shopping: the Guide your eCommerce Needs To Dominate Google Ads
The 2019 Google shopping benchmarks report discovered that Google Shopping ads grew 29% YoY vs. only 13% for paid search.
This demand is driven by an increase in ad spend by retail marketers and eCommerce businesses.
And, surprisingly, the majority of the spend is not on branded search terms.
By Brad Smith
adespresso.com
Honeyweb are your local eCommerce marketing experts, contact us to discover how we can help your business.
The Rise of Social Commerce - and What it Means for Your Brand [Infographic]
On-platform selling tools, social commerce looks to be the next major retail shift.
The capacity to guide shoppers from their feeds to the check-out holds major potential.
So how can your business prepare? These tips will help you get ready for the next big change.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social commerce marketing experts, contact us to discover how we can help your business.
![The Rise of Social Commerce - and What it Means for Your Brand [Infographic]](https://www.honeyweb.com.au/uploads/blog/pexels-photo.jpg)
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