Honeyweb Blog / Design / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Psychology of Color in Marketing
Your brand, and how it’s utilized in your marketing, must be done in a careful and thoughtful manner, and the colors that you use to represent your brand and products are very much a part of this consideration.
Different colors trigger different psychological responses, and smart use of color can have a big impact on perception, and can even drive action from your audience. To glean more insight into the impact of different colors in your marketing efforts, the team from LUXURYSOCALREALTY have put together this infographic, which looks at the various ways in which color can and should be used in marketing.
By Brian Wallace
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Ready for our close up: An updated look and feel for YouTube
We're announcing new design elements and product features coming to YouTube.
YouTube just celebrated its 17th birthday earlier this year and we wondered if it was time to give it a small makeover. So we gathered input from thousands of viewers around the world and heard there was a desire for a cleaner, more lively design that better represents what we’re all about.
By Nate Koechley
YouTube
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
5 Clever Ways Brands Are Using Instagram Live
Instagram Live enables you to connect with brands and influencers in real-time.
Instagram Live really took off for the first time in its history.
Here are strategic tips and best practices you need to know.
By Ashley Segura (Ward)
honeyweb.com.au
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Attract New Customers and Increase Engagement: 3 quick case studies of brands using TikTok influence
More eyeballs. To sell a product, first you must get in front of the customer.
Get their attention. Which for many marketers often means buying advertising.
But not always. In this article, we bring you three companies that got those eyeballs without paid media.
By Daniel Burstein
smarketingsherpa.com
Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
6 Steps to a Successful Brand Audit That’ll Help Improve Your Marketing [Infographic]
Are you looking for ways to fire-up your marketing strategy?
Looking to identify key areas in which you can reinforce and improve your branding?
The team from Superside share their steps to success in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![6 Steps to a Successful Brand Audit That’ll Help Improve Your Marketing [Infographic]](https://www.honeyweb.com.au/uploads/blog/542c1b5ae5372de2255f714f327ede2f.jpg)
The Data Behind Brand Affinity
More so than brand loyalty, brand affinity is all about the emotional connection a customer feels for a brand.
And as smrtr’s CMO Paul Argus explains here, data can be used by marketers to build this connection.
Do you have a favourite brand?
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How to Create and Build a Brand For Your Small Business
When you think of well-established brands that have become household names over time, remember this:
Every big brand began as a small business.
Facebook Blueprint, our online training platform, has a free course that can walk you through everything you need to know about the brand-building process.
By Best Practices
facebook.com
Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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