Honeyweb Blog / Design / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Sneaky Tactic Ecommerce Brands Use to Attract More Customers
Have you ever seen that video of the kid trying to collect water in a wire bucket?
Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy.
Check most funnel visualizations and you’ll see something similar to the example below: a massive loss of customers at every stage.
By Pete Boyle
unbounce.com
Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.
How Ingroup and Outgroup Branding Can Reach Key Customer Segments
Humans are tribal. We self-identify in countless different ways.
I’ll use myself as an example. I live in Jacksonville. I’m an alumni of the University of Florida. I’m Jewish. I drive an electric car.
I work in marketing. I’m a parent. I read the newspaper. I use Twitter and LinkedIn. The list could go on and on.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
Instagram’s Working on a New Way for Brands to Expand Influencer Campaigns
Instagram has announced that it's working on a new ad format
which will better enable brands and influencers to partner-up in a more financially beneficial, and transparent way.
Instagram's working on a new ad type that it's calling "Branded content ads", which will let brands sponsor posts created by celebrities and publishers.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
17 Simple & Effective SEO Tweaks Brands Should Make This Year
SEO is an involved and strategic process, but not every SEO change you make needs to be a difficult overhaul.
Instituting small but important fixes and tweaks can have an important impact on your rankings.
Here are some fairly simple changes we recommend making over the course of the year.
By Manish Dudharejia
searchenginejournal.com
Honeyweb are your local SEO branding experts, contact us to discover how we can help your business.
TikTok is Rising - But Will it Be a Relevant Platform for Brands?
There's always some new social media app on the market, some rising platform or tool which is destined to become 'the next big thing'.
Most end up falling short. Remember 'Peach'? 'Ello'? What about 'Vero' or 'Meerkat'?
Some of these platforms are still going, but they've not gone on to become the Facebook challenging players they were once touted as.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Scout Out the Best Influencers for Your Brand
With the rise of influencer marketing (and platforms to help you manage said campaigns) in recent years
I’ve gotten a lot of questions about integrating influencer marketing into your social media strategy.
Influencer campaigns can drive word of mouth marketing and consumer growth, leading to influencers becoming brand ambassadors for companies.
By Lilian Sue
socialmediatoday.com
Honeyweb are your local influencer marketing experts, contact us to discover how we can help your business.
Three discoveries for designing an effective mobile experience
Mobile adds a challenging layer of complexity when optimizing your online marketing funnel.
Testing a winning desktop experience can often produce the opposite effect on mobile performance, leaving us to diagnose where and why our good idea went wrong.
Below you’ll find some of the mobile discoveries we’ve made in the last year of testing.
By Quin McGlaughlin
marketingexperiments.com
Honeyweb are your local mobile marketing experts, contact us to discover how we can help your business.
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