Honeyweb Blog / Design / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Why visuals are so important in content marketing and five ways to do them well
Human beings are wired for visual content. Learn how you can meet the challenge of creating eye-catching images and videos.
For millennia we’ve used visual cues to understand the world around us and relied on imagery to communicate complicated ideas quickly and clearly. As a result, our brains typically process visual information 60,000 times faster than text.
So, if your audience is human, your content marketing needs to be visual. Studies have shown thatpeople will retain 65% of information if it includes a relevant image – compared to only 10% without – and introducing an image into a piece of content increases understanding from 70% to 95%.
socialmediatoday.com
The evolution of consumer behavior and how to maintain your market share
Consumers are doing more of their own research and purchasing through various channels. Here's how you can stay on top of the game.
Consumers are becoming more and more savvy when it comes to purchasing. Staying on top of trends is obviously of the utmost importance because doing so will help you to stay in touch with your consumers. You'll be able to have a constant, engaged dialogue with consumers that will keep your brand on the top of their mind. Tara Vollmert, senior shopper insights manager at Kimberly-Clark, speaks to iMedia about the importance of a consumer-centric game plan.
By Tara Vollmert
iMedia Connection
Just Three Aussies In Top 100 Most Valuable Global Brands As Google Regains Top Spot
Google has stolen back its title as the planet’s most valuable brand from Apple, while only three Australian companies – Telstra, CBA and ANZ – have made this year’s BrandZ Top 100 Most Valuable Global Brands complied by WPP and market research firm Millward Brown.
Predictably, half of this year’s top 10 most valuable brands on the planet were tech firms. Google won back top spot from Apple after increasing its value by 32 per cent over the past 12 months and is now worth a staggering $US229 billion.
[B&T Magazine]
Posted byB&T MAGAZINE
Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study]
What do you do when you have a low traffic site? Can you still run A/B tests? Well, it depends what you qualify as a low-traffic site. You need to have some volume, of course. And there’s higher risk involved without the surplus of data.
But sometimes you can still test. While it’s easier to test when you have a million visitors a month and a thousand sales a day, that’s a luxury not a lot of small businesses and startups experience. But of course, we all want to optimize our sites and make data driven decisions. So how is it possible?
![Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study]](https://www.honeyweb.com.au/uploads/blog/Optimizing_a_Low_Traffic_Site_for_a_13.5_Uplift.jpg)
The Psychology of Logo Color in How Consumers View Your Brand (Infographic)
Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can't resist. One critical element in brand building (not the only one, of course but one of the most important) is design.
As noted by Harvard Business Review, the convergence of brand and design are more important today than ever before. You don't have to look any further than the likes of Apple and Tesla for proof.
How to Win Customers and Grow Your Brand
Using Hootsuite, DAVIDsTEA can now respond to over 95% of all Twitter mentions, and Herschel has improved their customer satisfaction rate by over 60%.
Loveable brands have shown that by creating engaging content and focusing on the customer through social, you can significantly grow your business. Click on the link for access to a video and case studies.
Copywriting: See immediate lifts by applying these 5 principles to your headlines
Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment — it doesn’t require teams of developers or the latest technology to make happen.
What it does take, however, is applying the five key principles of effective headlines.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"We knew we needed a social media presence, Honeyweb provided us with the how! And more importantly the how with results. Since implementing Honeyweb’s social media strategies our Facebook traffic improved by 28.7% and website hits by 591.2%. We have found our personal strategist, Steph! Readily accessible, willing to add value to our business and not afraid to use emoji’s where needed 
"
Kate Wills
AHTS
