Honeyweb Blog / Design / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Art of Customer Loyalty in The Age of Consumer Experience and Engagement
For decades, many businesses have relied on customer loyalty programs to offer incentives for consumers to stay committed to their brand.
However, many of these programs are becoming increasingly less effective drivers of long-term brand loyalty
Especially when measured against a marketing strategy that focuses on customer experience and engagement.
By Martin Jones
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Digital World: How Interconnected Are We in 2017 [Infographic]
Why is digital marketing so important in the modern age?
The number of internet users has increased by 10% - a total of 354 million new internet users - with huge rises in adoption in major population centers like the Middle East and Asia-Pacific.
Looking at overall trends, 50% of the world's population are now active internet users, and 46% are active mobile internet users.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
![The Digital World: How Interconnected Are We in 2017 [Infographic]](https://www.honeyweb.com.au/uploads/blog/digital.jpg)
Top 8 Web Design Trends For 2017 [Infographic]
Websites are an essential part of doing business in the modern day highly competitive environment
A website is usually the first source of information on everything, including the products or services of a company.
But web design trends and techniques have been changing fast over the years amidst ever-increasing competition to catch the users’ attention.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
![Top 8 Web Design Trends For 2017 [Infographic]](https://www.honeyweb.com.au/uploads/blog/start.jpg)
‘Brands need to stop yelling’: Bacardi’s Lisa Jedan on how PR can stake its claim, if it can define
Bacardi global head of brand PR and corporate comms Lisa Jedan's 'can-do' mindset is helping transform the spirits company's approach to consumer engagement.
If the slogan wasn’t taken, Bacardi-Martini global head of brand PR and corporate comms Lisa Jedan’s mantra could be ‘Just do it’.
Take influencer marketing: "Maybe the current way we use social-media influencers will burst, but it will just turn into something else.
By John Harrington
prweek.com
Check out the analytical approach to marketing and comms showed Jedan here! Contact Us!
How The Micro-Yes Sequence Can Help You Generate More Leads And Sales
As a marketer, you are faced with two fundamental challenges before you ever make a sale.
Of course, you have to get your prospects’ attention and interest to start a conversation.
But it’s just as important to keep that conversation going until they (not you) ultimately decide they are ready to purchase.
By Arren Mills
marketingexperiments.com
We can Help You Generate More Leads And Sales here! Contact Us!
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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture [Podcast]
When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand”, they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional TV or radio advertisements.
Smart marketers know branding is much more than a logo.
In reality, the logo is the easy part and only one small yet very important component of your brand.
By Pam Moore
socialmediatoday.com
Check the 5 Reasons You Need a Brand Strategy here! Contact Us!
![Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture [Podcast]](https://www.honeyweb.com.au/uploads/blog/n.jpg)
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