Honeyweb Blog / Design / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Societal Memory Loss Has Fundamentally Changed The Way Brands Need To Advertise
Instantaneous access to information and improvements in technology have created a world where we no longer have to retain information.
Instead, we can simply gather what we need at the touch of a button.
Evidence of this cultural shift includes changes in education best practice, which has seen curriculums move away from memorising facts and figures to teaching students how to research and locate the information they need on a case-by-case basis.
By B&T MAGAZINE
bandt.com.au
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Branding: 8 lessons to help you make the most effective brand decisions every day
When marketers talk about branding, the focus is often on the big – major logo redesign efforts, mood boards, stadium naming rights.
Branding isn’t a once-a-generation exercise. It affects (and if you’re not careful can overshadow) day-to-day decisions around messaging, usability, and even what you say.
Everyday branding examples from a roadside convenience store chain, an influencer discovery platform, a PR expert, and a transportation company.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook Brand Safety Tools: How to Control Where Your Ads Appear
Do you run Facebook ads?
Wondering how to stop your ads from running on content that doesn’t match your brand values?
In this article, you’ll discover how to use Facebook’s Brand Safety tools to control where your Facebook ads appear.
By Tara Zirker
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
5 Clever Ways to Increase Brand Awareness & Grow Your Business [Infographic]
Are you looking for ways to increase brand awareness?
Want to build trust with your audience and grow your small business?
The team from Branex share their tips for success in this infographic.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![5 Clever Ways to Increase Brand Awareness & Grow Your Business [Infographic]](https://www.honeyweb.com.au/uploads/blog/critical.jpg)
7 Brands Killing it on TikTok That You Need to See
TikTok is the viral video sensation sweeping the nation, and it’s like 2020’s version of 2017’s Snapchat.
It took of quickly amongst Gen Z users, and it skyrocketed to become one of the most downloaded apps over the past year.
Plenty of brands are realizing that they need to get on the platform or risk missing out on a valuable marketing and relationship-building opportunity.
By Ana Gotter
adespresso.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
10 Things that 3 Customer-Centric Brands Get Right
Like any popular business term, “customer centricity” is often abused by businesses that shoehorn it into their core values.
It’s actually better not to claim customer centricity if you can’t get people across your business to really care about your customers.
This is no one-off project. It’s a fundamental way of operating your business. So what does that look like?
By Katie Kelly
cxl.com
Honeyweb are your local brand marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Brand Awareness Proves a Top Priority for Brands on Social [Infographic]
After running several polls in our newsletter on the topic of marketing goals for brands on social, "brand awareness" consistently came out on top.
We asked about five different social media platforms: Facebook, Instagram, Twitter, LinkedIn and Pinterest.
Of these five, Instagram came out on top as the winner for the favorite app to use for building brand awareness.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![Brand Awareness Proves a Top Priority for Brands on Social [Infographic]](https://www.honeyweb.com.au/uploads/blog/Impact-of-social-media-on-business-banner-1280x720.jpg)
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