Honeyweb Blog / Design / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Top Brands Share Secrets to Successful Influencer Marketing [Video]
Influencer marketing has become one of the most powerful tools in outreach
Many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix.
In this video, I talk to several top digital marketers about how influencers fit into their overall strategy and about some of the key learnings and best practices they’ve discovered along the way.
By John Bohan
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Top Brands Share Secrets to Successful Influencer Marketing [Video]](https://www.honeyweb.com.au/uploads/blog/shutterstock_513220888.jpg)
3 Ways UGC Amplifies Brand Engagement on Facebook [Infographic]
The News Feed is Facebook’s lifeline.
From status updates to post engagement, how users engage with the News Feed - and how long they stay engaged - determines how many ads Facebook can display in that timeframe.
The more original content a user posts, the more content available to display to their friends & family, which increases their engagement and the cycle continues.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
![3 Ways UGC Amplifies Brand Engagement on Facebook [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_590894228.jpg)
Turning Disruption and Change into Opportunity and Advantage [Podcast]
The featured guest on episode 182 is Daniel Burrus.
Daniel is recognized as one of the world’s leading technology forecasters and innovation experts.
You can tap into his insights by listening to this episode. Another way to absorb his futurist ideas is by reading his seventh and latest book, The Anticipatory Organization.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Turning Disruption and Change into Opportunity and Advantage [Podcast]](https://www.honeyweb.com.au/uploads/blog/shutterstock_688566760.jpg)
Twitter Announces New Team to Help Brands Maximize Video Ad Performance
Twitter has announced a new element in their Brand Strategy team called #Fuel which will provide “end-to-end creative consulting and support” for brands looking to maximize their Twitter ads performance.
“Brands want to move at the speed of culture, and this team is designed to address that need.
The team develops content strategy to help set the strategic foundation, builds creative ideas to drive participation with brands, and drives video editing to help assets work harder in the feed.”
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
6 Ways to Improve ROI From Branding Campaigns on Social Media
Branding campaigns rarely get the same strategy love as direct response campaigns, where a specific action is taken as a result of the campaign.
Marketers currently focus on relatively qualitative metrics to measure the success of branding and sponsorships, including “social media exposure,” “increased awareness,” “activity on brand website” or “improved brand perception.”
With today’s digital technology, branding campaigns can be measured and maximized for ROI too!
By Diana Mackie Wertz
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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Brand Storytelling in a Nutshell: 10 Foundations of Success [Podcast]
It's not news that people buy from people or that business and life are about personal, human relationships.
People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries.
It's in our DNA to want to connect with other human beings who believe in the same things we do. It's these common foundations that weave the threads for relationships, trust and community.
By Pam Moore
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Brand Storytelling in a Nutshell: 10 Foundations of Success [Podcast]](https://www.honeyweb.com.au/uploads/blog/5c15d041ad0b0de0c0077ab931b03497.jpg)
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