Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
What The Metaverse Means For Retail And Consumer Goods
Mike Edmonds, Senior Director of Business Strategy, Worldwide Retail & Consumer Goods at Microsoft, gives us a use case illustration of what opportunities lie within the metaverse for retail and consumer companies.
The purpose of this article is to fill in this use case gap and describe potential opportunities for retailers and consumer goods companies that can be enabled by the metaverse. To begin answering the question, “what’s in it for me?”
By B&T Magazine
bandt.com.au
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How to Scale Twitter Ads
Wondering how to deliver your best Twitter ads to more of your target audience? Looking for a guide to scaling Twitter ads?
In this article, you’ll learn how to scale Twitter ads so you reach your marketing goals more efficiently.
Why Marketers Should Test Twitter Ads Thoroughly Before Scaling
Virtually every digital advertising channel requires extensive testing, and Twitter campaigns are no different. Before you start increasing ad spend or expanding the reach of your paid Twitter campaigns, it’s essential to identify what drives the best performance.
By ANNA SONNENBERG
socialmediaexaminer.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How to Create Facebook Ads Customers Engage With
Want more leads or conversions from your Facebook ads? Looking for successful tips for modeling your own ads?
In this article, you’ll discover eight tips for creating Facebook ads consumers respond to.
Compare Your Existing Facebook Audience to Your Buyer Persona
To write high-performing Facebook ads, you need to know your audience. You can use your brand’s buyer persona to clarify the basics:
By ANNA SONNENBERG
socialmediaexaminer.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Meta Shares New Overview of How to Utilize WhatsApp for Business
In its most recent performance update, Meta noted that paid messaging will be a key opportunity for the company moving forward, particularly on WhatsApp,
which, interestingly, is seeing big growth in North American usage.
That’s because social media interactions, overall, are changing. Where people used to share updates to their news feeds, in order to connect with as many people as possible, more people are now re-aligning their engagement to more enclosed message groups, a key trend which has seen both Facebook and Instagram look to re-focus the main feed on entertainment, as opposed to connection.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
10 Tips for Creating a Social Media Marketing Strategy
Are you struggling to create a social media marketing strategy that actually works? You're not alone.
A lot of businesses find it difficult to create content that engages their target audience and generates results. But don't worry, with a little bit of effort and these ten tips, you can create a social media marketing strategy that works for you.
By Steven Hamilton
Honeyweb Online Marketing Solutions
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The Psychology of Color in Marketing
Your brand, and how it’s utilized in your marketing, must be done in a careful and thoughtful manner, and the colors that you use to represent your brand and products are very much a part of this consideration.
Different colors trigger different psychological responses, and smart use of color can have a big impact on perception, and can even drive action from your audience. To glean more insight into the impact of different colors in your marketing efforts, the team from LUXURYSOCALREALTY have put together this infographic, which looks at the various ways in which color can and should be used in marketing.
By Brian Wallace
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
TikTok Shares New Insights to Assist in Marketing Campaign Planning
TikTok is the trending app of the moment, which of course, also now has many brands looking into the opportunities for TikTok for advertising,
and how they can tap into the power and influence of TikTok to maximize their promotions.
To help with this, TikTok recently commissioned a new set of measurement studies with third-party partners, across various verticals, for a new series that it’s calling ‘TikTok Works’, which will provide key insights and guidance notes for marketers and advertisers looking to make best use of the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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"Honeyweb have been fantastic in growing Trader’s social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have some much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team. "
Paul McFarlane
Trader - GSM Electrical (Australia) Pty Ltd
