Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
B2B Marketing: Marketing shouldn’t be about driving demand; it’s about driving value
Get ideas for SaaS marketing, overcoming imposter syndrome, and scaling up marketing, by listening to episode #40 of the How I Made It In Marketing podcast.
I had a dynamic conversation with Tara Robertson, Chief Marketing Officer, Bitly.
Listen now to hear Robertson discuss focus and prioritization, the right way to start in a new role, and forming your own shine crew.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
LinkedIn Adds New Tools for Company Pages, Including Updated Competitor Analytics
LinkedIn has announced its latest feature drop for Company Pages, which includes new ways to highlight your newsletter, a new, more privacy-friendly way to segment your ad audience, and updated competitor analytics.
First off, on newsletters, which have seen big growth on LinkedIn of late.
To further encourage brands to get into the LinkedIn newsletter game, and promote their products and services more directly, LinkedIn will now provide more options to maximize discovery, with company pages able to add SEO titles, descriptions and tags in their newsletter uploads.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Twitter Provides New Stats on 2022 World Cup Engagement
The FIFA World Cup is already dominating online discussion, and it’s got a few weeks of competition left yet,
which will likely see the tournament become an even bigger focus for football (soccer) fans around the world heading into the Christmas break.
Which also provides brand tie-in opportunities and linkage into the surrounding World Cup discussion. Some brands, of course, will get this wrong and force their way in, but there are clever ways to connect your promotions into the broader hype, which could help to boost your marketing.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Marketing Promotion Strategies: These 3 message levers moved people to click, link, and refer
Why should the right person act on your conversion objective?
To give you ideas for identifying your brand’s message levers, in this article we bring you three stories of marketers that found the right message lever to pull. For one, it was an emotional trigger. For another, a professional opportunity. And for the third, an incentive.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
12 Graphic Design Trends for 2023
Looking to give your branding a visual refresh in 2023?
This might help – the team from 99designs have put together a listing of the top trending visual styles and formats which are set to become more significant trends in the next year.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Why Bulk Content Creating For Social Media Saves You Time
I explore some best practice tips on how to save time using a method called bulk content creating, which is great for social media managers.
What is bulk content creation?
I like to think that bulk content creation will be the new term used by many social media marketers, so fingers crossed it’ll catch on.
Simply put, the process of bulk content production is when you come up with a range of ideas for your social media platforms and produce the content, captions, hashtags, and scheduling for a period of time.
By Jacob Styler
searchenginejournal.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How Brands Can Turn Up the Heat on Social this Holiday Season
One of social media’s selling points for brands is the ability to quickly ramp up marketing outreach when needed.
With mixed reports on just how strong sales will be for this year’s gift-giving season, now might be a good time to explore the slew of new features and tips the major platforms have recently released to help marketers uncover some holiday cheer.
Meta, YouTube and Pinterest have all launched unique interactive shopping features to support brands and help improve the shopping experience for consumers.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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