Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Climbing the Google Ranks: Three Key SEO Tips
There’s no doubt about it: if e-commerce is the industry you are in, then ranking highly on Google is a must
When was the last time you performed a Google search and clicked on the second page of the search results?
In fact, when it comes to online shopping, many people don’t even scroll right down to the bottom of the first page of the search results, which means that in order to remain competitive, you need to be as high up on the search engine rankings as you possibly can get – or at least, rank higher than your competitors.
This being said, it’s one thing to know what you need to do, and quite another to figure out how to do it.
When it comes to improving your site’s ranking on Google, there are three letters you need to know: SEO (Search Engine Optimisation).
Access the full article to learn some valuable new tips to improve your website's SEO here. Source: Michelle Chau
Learn more about how we can manage your site's SEO results through targeted advertising here. Contact us today by clicking here.
The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks
How exactly should your image look so it fits in the News Feed, timeline, or stream?
You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!
There’s so much to consider in creating great images for social media.
The size and shape, the height, width, and orientation - these are the elements that most influence how an image will appear in a social media stream.
Luckily, Kevan Lee from Bufferapp has the answers on how to create ideal images that show up consistently great in your audience’s timelines.
The differing online platforms any marketer should consider include:
- Google+
Access the answers to perfecting your social media images here. Source: Kevan Lee
Discover how Honeyweb Online Marketing can successfully manage your business' social media posts here. Don't want to wait? Click here to start a discussion with us now.
Confessions of an Instagram Influencer
"I used to post cat photos. Then a marketing agency made me a star" - Max Chafkin
Because advertising budgets will inevitably flow to any medium where large numbers of people are spending large amounts of time—Instagram has attracted a sort of professional class.
These “influencers,” as they’re known, are media properties unto themselves, turning good looks and taste into an income stream: Brands pay them to feature their wares.
There are thousands, perhaps tens of thousands, of influencers making a living this way.
Some make a lot more than a living. The most successful demand $10,000 and up for a single Instagram shot.
Read more about Max Chafkin's Instagram success story here. Source: Max Chafkin
Want to learn how Honeyweb's social meda management plan can optimise your business' potential? Click here. Let's start a conversation today! Click here.
The Power of Conversion Centred Design (CCD)
To be considered a serious competitor in today’s business market, CCD is not only an advantage – but a necessity
So, what is Conversion Centred Design? (CCD)
CCD is a discipline targeted specifically at designing experiences which achieve business goals. Through CCD, users are directed to complete one specific, desired action as a result of a mixture of persuasive design and psychological triggers. CCD ensures you convert more of your website visitors into sales, leads and customers.
HubSpot’s Blog Topic Generator
Did you know 79% of online shoppers spend 50% of their shopping time researching products online? (HubSpot)
Do you ever find yourself stuck, struggling to think of ideas to blog about?
Fear no more, HubSpot has created a self-directed Blog Topic Generator!
Let the experts think of blog ideas for you.
Users simply need to fill in the fields with terms (preferably nouns) that they'd like to write about, and HubSpot comes up with a week's worth of relevant blog post titles in a matter of seconds.
Generate your own blog idea here
Click here to talk to our content marketing experts today and see how blogging can increase your brand recognition, therefore resulting in an increase of sales and customers.
19 Facebook Marketing Predictions for 2017
Are you wondering what 2017 might look like for Facebook marketing?
If the Facebook changes in 2016 are an indicator, 2017 will be an interesting year for Facebook marketers.
To get a grip on what the near future may look like, Lisa Jenkins from Social Media Examiner tapped the knowledge of 19 social media pros.
The top three predictions for Facebook marketing in 2017 are as follows:
- Paid Ads Come to Facebook Groups
- Facebook Launches Messenger Video Stories That Publish to News Feed
- Facebook Develops End-to-end Sales Communication Tools for Messenger
Discover the remaining 16 predictions here. Source: Lisa Jenkins
Are your Facebook marketing skills effective in boosting your leads and sales? Click here to learn more or here to contact us today.
How to Get Actionable Data from Google Analytics in 10 Minutes
It’s no secret Google Analytics has been a marketing hit world wide
There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does.
Marketing experts all over the world love GA too.
Some marketers use nothing else but GA to track their numbers and they are insanely successful with it.
But, GA can be a bit confusing, especially if you’re new to it.
It’s biggest upsides is also one of its biggest downsides: tonnes and tonnes of information!
Unless you’ve been using GA for a long time, you might be asking yourself “What exactly should I be looking at?”
Fortunately, Neil Patel has put together a guide on how to get actionable data from GA in 10 minutes or less.
Click here to read the full guide. Source: Neil Patel
Contact Honeyweb Marketing here to learn how we can track your business' numbers and boost its performance.
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