Honeyweb Blog / Content Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Ecommerce Social Media Marketing Trends to Focus on in 2017
Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever
They way we use social media is constantly changing, so it pays to stay abreast of the latest trends and user behaviour.
If you’re looking to fine-tune your ecommerce social media strategy for 2017, here are some areas in which you should be investing some time and budget:
- Private social messaging
- Direct social commerce
- Paid social advertising
See the full list here. Source: Patrick Foster
Want to boost your business' ecommerce sales through social media? Click here to read how Honeyweb can achieve this for you. Click here to start a conversation with us today.
5 Steps to Fix a Failing Facebook Page
More than 1.79 billion users make it the world's largest social media network, meaning that a large portion of your target audience - regardless of your industry - will be active on Facebook
And yet, even after investing significant time and effort (and maybe even money) into a presence on the network, you still don't see results from it.
It can be tempting to give up and save your resources, but in doing so you risk losing out on the huge opportunity the platform provides.
It's never too late to fix a failing Facebook Page and turn it into a reliable traffic and lead generator.
Here are five key steps to get you back on track, as listed by Mike Templeman from Social Media Today.
- Understand the Reason of Failure
- Quantify Your Resources
- Focus on Your Audience
- Build a Content Strategy
- Set Analysis & Evaluation Benchmarks
Read the full article here. Source: Mike Templeman
Honeyweb Online Marketing are Facebook Advertising specialists. Click here to learn more about our services. Don't hold off! Click here to contact one of our experts today.
8 Top Hashtag Mistakes and How to Avoid Them
Hashtags are an essential part of social media marketing and growth, particularly on Instagram and Twitter
With that said, using hashtags correctly can be a little confusing.
Fortunately, Dhariana Lozano from Social Media Today has reviewed the top hashtag mistakes people and businesses make over and over, and how to avoid them.
Want a sneak peek? Here are the top three:
- Using Only “Popular” or Generic Hashtags
- Not Researching Hashtags
- Ignoring Local Hashtags
Find out the complete list here. Source: Dhariana Lozano
Discover how our social media management plans will use hashtags to build your business' brand recognition here, (clearly avoiding the above mistakes). Contact us here.
How to Write Effective CTAs on Social Media: A Guide for Marketers
Do you recall the last time you were compelled to sign up for a free one-month trial or download a guide?
That was an effective call to action, or a CTA.
A good CTA can do wonders in the marketing world—it can drive more visitors to your content, generate sales, and increase leads and conversion rates.
A CTA prompts the reader to do something—sign up for a subscription, download an e-book, attend an event, click for more information, and so on.
It’s about providing your reader with an actionable task, most often appearing as a button, in-text link, or an image, answering the question “Now what?”
Thanks to Kaylynn Chong from Hootsuite, you can now learn exactly how to produce effective CTAs, including 13 comprehensive tips on the topic.
Access the full blog post here. Source: Kaylynn Chong
Click here to learn how Honeyweb Online Marketing will create the ideal CTA for your business through Conversion Centred Design. Don't hesitate to contact us today by clicking here.
Instagram Now Lets You Add Up to 10 Photos and Videos in a Single Post
Storytelling is the trend of the moment in social media circles
All the major platforms are working to provide more ways for users to add more context to their posts, and more creative, narrative-driven features.
Snapchat started the trend with Stories, which enables users to share multiple images and short clips from their day, a feature which Instagram has since copied (and Facebook is now rolling out in their main app also).
Adding to this, Instagram is has introduced another storytelling format, giving users the opportunity to share up to ten photos and videos in a single post, which viewers can swipe through.
It’s an interesting feature to consider, adding to the storytelling options available.
Read about the addition in detail here. Source; Andrew Hutchinson
Learn how Honeyweb Online Marketing can use social media to boost your business' conversion here. Contact us here to disucss ideas.
Social Media Compliance for Business
Over 15.8 million Australians are on social media, and 57% of them are active on social media at least once a day
Whether or not your business has a social media presence, it’s likely your employees do.
With this in mind, it’s important you keep up to date with current trends and potential issues relating to social media use by your business and your employees.
As we enter 2017, here’s what employers and employees should understand about social media in the workplace.
Click here to read the full post. Source: Sarah Mateljan
Ensure your business is in the loop when it comes to social media trends and practices. Click here to learn more about our services, or here to start a conversation with us.
From Selfies to Luxury Fashion Company
Davidson Petite-Frère and Aleks Musika first built massive followings on Instagram, then learned how to make money from their popularity
How did two entrepreneurs go from taking selfies to starting a luxury fashion company?
Entrepreneur Network partner Gerard Adams visits men's fashion designers Davidson Petite-Frère and Aleks Musika at their social event in the Hamptons and asks how they turned a passion into celebrity endorsements, Russian catwalks and a consistent paycheck.
The fashion partners also explain how social media (Instagram in particular) helped shape their career paths, and how they optimized their social media game to attract a larger audience.
Click here to watch the video. Source: Entrepreneur
Need help promoting your business' Instagram? Don't wait, generate leads and sales now! Learn how here or contact us here.
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